Traffic
Metric | What it means |
Total visits | All visits tracked on your website, including visits we couldn’t match to a company |
Total page views | All pages viewed in the selected period |
Unique visitors | How many different people visited your site |
New visitors | Visitors on their first ever visit to your site |
Avg. page views per visitor | Page views divided by unique visitors |
Tracked channels | Channels that sent you traffic in the selected period |
Tracked campaigns | Campaigns that sent you traffic in the selected period |
Identified companies
Metric | What it means |
Identified companies | Companies we identified behind your visits |
New companies | Companies visiting your site for the first time ever |
Returning companies | Companies that had already visited before the selected period |
Identified visits | Visits we could trace back to a company |
Identified page views | Pages viewed by identified companies |
Avg. page views per company | Page views divided by identified companies |
ICP fit and intent
These metrics need an ICP. Set one up in ICP settings.
Metric | What it means |
ICP ratio (est.) | An estimate of how much of your traffic comes from ICP companies. For all traffic, it's based on the ICP ratio of your identified traffic. |
ICP companies | Identified companies that match one of your ICP segments |
Non-ICP companies | Identified companies that match none of your ICP segments |
Avg. intent score | The average Intent Score of the companies in a row |
Goals
These metrics need at least one goal. Set them up in Goal settings.
Metric | What it means |
Goal conversions | How many times someone completed one of your goals, and what share of visits that is |
Visit goal rate | How often a visit ends in someone completing a goal |
Paid ads
These metrics need a connected Google Ads or LinkedIn Ads account.
Metric | What it means |
Spend | What you spent on the campaign in the selected period, as reported by the ad platform |
Clicks | Ad clicks, as reported by the ad platform |
CTR | Clicks divided by impressions, as reported by the ad platform |
Cost per identified company | What one identified company cost you in ad spend |
Pages
Metric | What it means |
Pages tracked | Pages that got at least one visit in the selected period |
Landing visits | Visits that started on this page |
Avg. time on page | How long visitors stayed on this page, on average |
Dimensions
Dimension | What it means |
Source / medium | Where the visit came from, and how it arrived |
Campaign | The campaign that brought the visit: a UTM campaign (tagged with utm_campaign on a link you built yourself), a Google Ads campaign or a LinkedIn Ads campaign (pulled from the ad account connected to your workspace) |
Industry | The company's industry, using the top two levels of the LinkedIn industry list |
Company size | How many employees the company has |
Country | Which country the company is in |
Note: A campaign shows as (not set) when the visit had no utm_campaign tag.
See your metrics in action
To get started, go to Web Insights in Leadfeeder or read Get started with Web Insights.
For more on Web Insights, visit leadfeeder.com/web-insights.
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