A detail report shows every metric for one channel, campaign, page or ICP segment, plus the companies behind it. You get detail reports on every plan.
Before you start
ICP: set up at least one ICP segment to see ICP companies and ICP segment detail reports. See How to create an ICP segment.
Goals: set them up to see goal conversions. See The Goals Feature in Web Visitors.
Open a detail report
Go to Web Insights and open any report, like Overview.
Click a channel, campaign, page or ICP segment.
The detail report opens, filtered to that item. The filter stays on while you're in the detail report.
What's in a detail report
A channel detail report shows:
metric cards, like visitors, visits, page views and visit goal rate, with the change vs the previous period
a trend chart, compared with the previous period of the same length
the campaigns that brought visits through this channel, with Avg. Intent Score
top landing pages
ICP segment distribution: ICP and non-ICP companies
countries and goal conversions
the companies list: the identified companies that came through this channel in your date range. Click a company to see its details.
Campaign, page and ICP segment detail reports use the same layout, with the sections that fit each one.
Drill down further
Click any item in a detail report to open its own detail report. It keeps the filter from the report you came from.
For example, click a campaign in the Google CPC channel detail report, and the campaign opens filtered by Google CPC.
Remove that filter to see the item across all your traffic, like the campaign across every channel.
Click View report on a section to open the full report, filtered by the item.
For example, View report on the ICP segments of a campaign opens ICP Analysis filtered by that campaign.
Go back step by step to the report you started from.
Filter a detail report
Click Show filters to narrow the detail report further, for example by industry or company location.
Note: Export and Copy link aren't in detail reports yet.
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