Web Insights reads your website at company level. You see how much of your traffic comes from identified companies and how much of it matches your ICP. You also see which channels, campaigns and pages bring those companies in, with ICP fit, Intent Score and goal conversions next to your traffic.
Web Insights uses the same tracking script as Web Visitors, so there's nothing new to install.
Web Visitors shows which companies are on your site. Web Insights shows what brought them there. It reports on companies as totals: counts, ICP ratios and Intent Scores by channel, campaign and page. It doesn't show individual company names. To see which specific companies visited your site, use Web Visitors.
What Web Insights helps you answer
Which channels bring the companies I want to reach?
Which campaigns reach my ICP, and what does each identified company cost?
Which pages attract ICP companies, and which ones lose visitors?
How is my ICP traffic changing over time?
The reports
Report | What it answers |
Overview | How is my traffic doing, and how much of it comes from identified and ICP companies? |
Traffic sources | Which channels bring visitors, and which bring the right companies? |
UTM campaigns | Which UTM-tagged campaigns bring ICP companies? The Google Ads and LinkedIn Ads reports add spend, clicks and cost per identified company. |
ICP Analysis | What kinds of companies visit my site, and how many match my ICP? Includes Companies by Industry, Companies by Size and Companies by Geography. |
Pages | Which pages attract and engage the companies I want? |
Ask a question | Type a question in plain English and get a report back. |
For a closer look at each report, see Understanding your Web Insights reports [insert link].
What's included on your plan
On the free Lite plan, Web Insights includes:
Overview, Traffic sources, UTM campaigns, ICP Analysis and Pages
the last 3 months of data
up to 50,000 unique visitors a month
Discover and above add:
the Google Ads and LinkedIn Ads reports
up to 2 years of data
the AI insights, which explains what changed in a report
Ask a question
For details, see Web Insights plans and limits (link to article).
Learn more
To get started, go to Web Insights in Leadfeeder or read Get started with Web Insights.
For more on Web Insights, visit leadfeeder.com/web-insights.
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Questions? Chat with us or email support@leadfeeder.com.