Leadfeeder

Leadfeeder Tracking Script: installed on your website. If you already use Web Visitors, you have it, so there's nothing new to install. To install the tracking script, follow these<a href="https://help.leadfeeder.com/en/articles/13921762-installing-the-web-visitors-tracker"> instructions</a>.

Plan: the Google Ads and LinkedIn Ads reports, Ask a question and AI insights need Discover or above. ​

- Leadfeeder Tracking Script: installed on your website. If you already use Web Visitors, you have it, so there's nothing new to install. To install the tracking script, follow these<a href="https://help.leadfeeder.com/en/articles/13921762-installing-the-web-visitors-tracker"> instructions</a>.
- Plan: the Google Ads and LinkedIn Ads reports, Ask a question and AI insights need Discover or above. ​

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In the left menu, click Web Insights.

Pick a report from the menu on the left. Ask a question is at the bottom of the menu.

1. In the left menu, click Web Insights.
2. Pick a report from the menu on the left. Ask a question is at the bottom of the menu.

You can use Web Insights without an ICP, goals or ad accounts. Reports that need them show a prompt to set them up.

Important: If you already have the LinkedIn integration connected, sync it to start sending LinkedIn Ads data to Web Insights. The LinkedIn Ads report shows data from the day you sync onward.

Choose a date range at the top of the report. On Discover and above, you can pick from the last 30 days up to the last 24 months, or year to date. On Lite, you can see the last 3 months.

1. Open any report.
2. Choose a date range at the top of the report. On Discover and above, you can pick from the last 30 days up to the last 24 months, or year to date. On Lite, you can see the last 3 months.

Note: Pipeline and revenue reporting isn't part of Web Insights yet. See Does Web Insights include attribution? (link to article)

Nice, you're all set up. Next, read Understanding your Web Insights reports (link to article). On Discover or above, you can also try Ask a question and AI insights.

Questions, comments or feedback? Contact our support team via chat or email us at <a href="mailto:support@leadfeeder.com" rel="nofollow noopener noreferrer" target="_blank">support@leadfeeder.com</a>.

Set up Web Insights so your reports show ICP fit, goal conversions and ad spend next to your traffic.

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This prototype demo suggests starting with your workspace profile, inviting the team members who need access, and then connecting the integrations you use.

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In this prototype demo, integrations are configured from workspace settings. Choose the integration, connect the account, and review the enabled permissions.

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In this prototype demo, invite teammates from workspace settings, then choose the access each teammate needs before sending the invitation.

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Set up	What it unlocks	Where to set it up
ICP	ICP ratio (est.), ICP companies and the ICP Analysis reports	Settings > Account > ICP segments. See How to create an ICP segment.
Goals	Goal conversions and conversion rates. Add the website actions that matter to you, like demo requests, sign-ups or trials.	Settings > Account > Goals. See The Goals Feature in Web Visitors.
Google Ads or LinkedIn Ads	The Google Ads and LinkedIn Ads reports, with spend, clicks, CTR and cost per identified company. Available on Discover and above.	Integrations, in the left menu. See Google Ads Integration with Web Visitors and Connect LinkedIn to Leadfeeder.

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