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Does Web Insights include attribution?

Not yet. Attribution is coming to Web Insights in Q1 2027, on Activate and above.

Written by Ruthie Keith

Not yet. Attribution comes to Web Insights in Q1 2027, on Activate and above.

When it launches, Attribution will connect Web Insights to your CRM. You'll see the pipeline and revenue that your channels, campaigns and pages influenced, in a new section inside Web Insights.

Today, Web Insights shows which channels, campaigns and pages bring ICP-fit companies to your website, with Intent Score and goal conversions alongside. See Understanding your Web Insights reports (link to article).

We'll update this article when Attribution is available.

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