Leadfeeder shows you which companies visit your website and which channels bring them, and helps you find new companies to target. This onboarding guide takes you from sign-up to your first leads. Each step links to a detailed guide if you want more detail.
Sign up
Start your free 14-day trial. Go to the Leadfeeder pricing page and start your trial. No credit card needed.
Prefer to talk to someone first? Click Book a Demo on leadfeeder.com.
When your trial ends, your account moves to the free Lite plan. See Pricing, Plans and Payment Methods.
Tell us about your company and team. Enter your company name, your website and your own details. You become the main admin of your account. Leadfeeder also asks about your team and which tools you use.
Review your goals, ICP and buyer personas. Leadfeeder looks at your website and suggests goals: pages that signal buying intent, such as your pricing or demo request pages. It also suggests your ideal customer profile (ICP) and the buyer personas you want to reach. Adjust them now or later. See Goals in Leadfeeder, Introducing ICP Insights in Web Visitors and How to use Buyer Personas.
Choose your first goal. Tell Leadfeeder your priority, and it guides you to the right tools first. You can use every part of your trial whichever goal you choose. Each goal has its own section under Next steps for your goal below. The options are:
Find your way around
Start from your dashboard. The dashboard is the first page you see when you log in. It shows your website traffic over time, the companies that visited recently, and the companies and lists you opened last. Quick links take you to Web Visitors, Company search, Campaigns and Connectors. Use the menu on the left to move between products, with Settings at the bottom. On a trial? Launchpad in the left menu walks you through these steps. At the top right you'll find your credit balance, notifications, the help menu and your profile menu, where you can open your personal settings or invite new users. To see what credits are for, read How Are Credits Spent?
Search from the navigation bar. Type at least three letters of a company name in the search bar at the top of any page. Leadfeeder shows up to five matches. Press Enter or click See more results for the full list, then click a company to open its profile.
Get help in the chat. Click the chat bubble at the bottom right to ask Fin, our AI agent, or to reach a person on our team.
First steps for everyone
Install the tracking script. Add the script to your website yourself, or send it to the person who manages your website. Leadfeeder starts identifying visiting companies within minutes. See Installing the Web Visitors Tracking Script. Nothing showing after a few hours? See Why Isn't the Web Visitors Tracking Script Working?
Invite a team member. Users are unlimited, so add your marketing team to see which campaigns and channels bring in the right companies, and your sales team to follow up on them. Click your profile icon at the top right and choose Invite new users. See Add a New Leadfeeder User.
Connect your CRM. Send companies to HubSpot, Salesforce, Pipedrive, Zoho or Microsoft Dynamics 365. See Integrate your CRM with Leadfeeder.
Nice, the basics are in place. Now pick where to go next.
Next steps for your goal
Track your B2B marketing performance
Find your best channels with Web Insights. Web Insights shows which channels, campaigns and pages bring the companies you want, so you know where to spend. See What is Web Insights? and Get started with Web Insights.
Improve your pages and campaigns. Find out which pages attract the right companies and which campaigns are worth the spend. See Improve your website content with Web Insights and Optimize your campaigns with Web Insights.
Identify companies visiting your website
Set up Web Visitors. Follow Getting started with Web Visitors to see who visits your website and act on your best leads.
Focus on your best-fit visitors. Create a custom feed in Web Visitors that shows only the companies you care about. See How to Create and Edit a Custom Feed.
Reach target companies with ads
Run a display campaign. Use Campaigns to show your ads to the companies you want to reach. See Creating a Campaign.
Build prospect lists for sales outreach
Search for companies. Use Companies to search by industry, location and size. See How to Use Company Search. If you're on a Target plan, see How to Find More Companies Like Those Who Visited Your Website in Target.
Save and track them. Save companies to a list and get alerts when something changes at those companies. See Using the Lists Tool and Using AI List Alerts.
Something else
Not sure which fits? Read The Leadfeeder Products for an overview of each product.
Ideas for your team
Once your tracking script is on your website, a custom feed in Web Visitors is the quickest way to focus on the visitors your team cares about. A few starting points:
Marketing: a feed of visitors to a campaign landing page, filtered by traffic source. You can also integrate your tools: get alerts in Slack, or see which Google Ads campaigns bring companies to your site.
Sales: a feed of visiting companies that aren't in your CRM yet, or of companies with open deals.
Customer success: a feed of existing customers visiting your pricing or cancellation pages.
Recruitment: a feed of companies visiting your jobs page.
See How to Create and Edit a Custom Feed to set one up.
You're done when…
You've signed up, installed the tracking script, invited a teammate and picked your next step.
Nice work, you're all set up.
Next: The Leadfeeder Products
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Stuck on a step? Chat with us or email support@leadfeeder.com and we'll help you get set up.