Custom feeds in Leadfeeder allow users to create customized segmentation of site visitors based on their online behavior, demographics, or other essential data.

They say that breakfast is the most important meal of the day, well data can be the most important thing to running a successful online business.

Analyze Lucky Charms GIF by Giflytics

Let's say you have two sales teams — one in Germany and one in England. Your German sales team can create a custom feed for German-based leads, while your English team focuses on those in the U.K.

Here's the thing —- the quality of leads varies widely. You might have some job seekers on your site, or your blog might attract readers from all across the globe, but you only serve the German market. Feeds allow you to drill down and access only the most relevant leads for each specific user.

6️⃣ Types of custom feeds in Leadfeeder

There are six types of filters you can mix and match to create custom feeds for buyer intent data, including:

Behavior: Actions the visitor took on your website, such as the number of pages visited.

Acquisition: How the visitor reached your site, such as a campaign or social media

Company info: Filter based on location, industry, size, language, etc.

Leadfeeder activities: View visitors assigned to a Leadfeeder user, emailed, or shared via Slack.

CRM activities: If you've integrated your CRM with Leadfeeder, you can create feeds based on their stage or status in your CRM.

Email marketing integrations: Integrate with Mailchimp or ActiveCampaign to see leads generated from your email campaigns.

You can read more about Leedfeeder filter options here, including when the first visit occurred, where the visitor came from, the number of page views a day, and location.

🤔 Here is how you create custom feeds

Ready to do the thing? Here's how to create and customize your custom feeds.

Step 1: Log in to Leadfeeder and click the "Create custom feed" button.

Step 2: Name your feed.

Step 3: Select your filters.

We've selected the domain in the screenshot below, which will pull users that visited a specific domain.

Our filters work with AND or OR options so be sure to tailor to your needs.

Step 4: Once you're happy with the filter, tap "Add," then "Save Feed."

Step 5: Set email notifications.

Select the "Email" tab in the right-hand panel.

Add yourself and any other team members you want to receive an email when new leads meet your criteria.

Step 6: Set up automation.

What do you want to happen when a lead comes in? For example, do you want to add leads to your CRM?

Pro tip: The CRM option is listed only if the CRM is connected with Leadfeeder.

Head to the automation tab.

Then, select the action you want to occur and how often you want that action to be taken by adjusting frequency.

Step 7: Adjust the time frame.

The time frame allows you to view leads that match your criteria in a custom time frame. For example, in the last day, week, 30 days, etc.

Click the carrot icon 🥕 next to the dates in the center panel to adjust the time frame.

Custom feeds are where the real magic 🔮 happens in Leadfeeder. They allow you to create incredibly detailed customized feeds and automate what happens to those leads.

Don't forget you can layer filters to get incredibly granular. For example, you could create a feed for German-based companies with more than 500 employees who visit your blog and your services page.

Ready to get started with Leadfeeder? Sign up for a free trial and start finding leads in one hour!

👉 Learn more in our Academy

👉🏼 Check out our blog

👉🏾 Read our Customer Success stories

👉🏿 Download our implementation guide

Got questions? Don't hesitate to reach out to our support team via email or live chat for more info!

Related topics:

🙋🏻‍♂️ Go to the next chapter of Leadfeeder's User Manual 7. Collaborate in Slack

Did this answer your question?