What do I need to know about the contact location in the company summary?
Leadfeeder identifies the companies that visit your website. Once we identify the visit you see the information you need to decide if they are a good fit for your business. You also get information on your visitor's location and ways to connect!
Sometimes the location may be different than what you would expect.
The location we show in Leadfeeder is that of the actual visitor. Although this is usually the location of the company it may not be. Sometimes it could show one of multiple offices/locations, the usage of a VPN, or other factors.
A virtual private network (VPN) is a network that is constructed to connect remote users or regional offices to a company's private, internal network. This means that you may have visits shown from one location that is different than the actual business location.
You can use Leadfeeder as an example. As a fully remote company, we have a team spread all over the world!
In this example, we see a visit from Schaumburg, IL in the United States of America. Our 'home office', however, is in Helsinki, Finland.
This happened when one of our teammates in Schaumburg was identified as a visitor. At the time of the visit, they were signed into the Leadfeeder VPN.
Since we identify the actual location of the visitor, not the physical location of the company, we display Schaumburg.
This can be helpful when you are planning your next steps for outreach! While you may have no connection to Helsinki, Schaumburg could be your home-town!
Keeping the location in mind while finding the right contact may make connections easier.
Locations may be based on the location of the person who clicked on one of your emails if Mailchimp is integrated. That could also vary if an organization has many different locations.
A great way to hone in on 'where' you need to connect is by checking out the lead's LinkedIn page or website. Often they will list their central office as the main contact place and you can reach out there.
The contact location is good to have but don't forget about your other options! You may get a better response from social outreach on LinkedIn than you would from calling the main phone line.
You can reach out to the contact located closest to you, everyone loves a personal connection! I know our colleague in Schaumburg would love to meet you!
Next to the Contact location, you will also see links to the companies social connection links. These are valuable connections to make as well!
Social selling is a powerful technique. Check out what others have to say about it on our blog!