Leadfeeder’s Tracker script delivers high-quality leads from companies already visiting your website.

How do I put the Leadfeeder Tracker my site?

To set up the Leadfeeder Tracker you will need to insert a snippet of code into your website. Though you may need help from your web development or IT team, you may not! 

You may need a very particular set of skills. Skills you’ve acquired over a very long career. (See what I did there? 😉 )

You can do this in a few different ways, and it may vary depending on how your website is set up. Let's dive in! 🐳

Here's how to install the Leadfeeder Tracker.

STEP 1: Go to your settings by clicking your name on the upper right corner and then select Integrations for... from the menu.

STEP 2: Select the tab Company, click Leadfeeder Tracker, and then Tracker script.

Next, click Copy to clipboard to copy the whole script.

STEP 3: Paste the Leadfeeder Tracker script to your website. Depending on where your website is hosted, you may choose a different method. Below are the different options available. 

STEP 4: Scroll down to read how to edit traffic rules.


METHOD 1: Add the Leadfeeder Tracker script directly to your website template 

The script has to be set up for ALL of your pages. Typically this is in the header of your website.  You can paste the entire script right above the closing head tag (/head>). 

Often the header is chosen as it is on every page of the website and scripts load ASAP.

In very rare cases, your website was built entirely on static pages. In this case, you'd have to paste the script onto every page. Please refer to your web developer to properly add the script so that it monitors all of your pages. 

Watch this video below on how to add the Leadfeeder Tracker directly to your website template. 

METHOD 2: Add the Leadfeeder Tracker script using Google Tag Manager (GTM)

NOTE: If your site is a single page application (SPA), this is the recommended way to add Leadfeeder tracker to your site. Please read more here.

If you're using Google Tag Manager for tracking, please follow one of these options.

Option 1:

Use the Leadfeeder Tracker Google Tag Manager Template. These instructions show you how.

Option 2:

  1. Go to the TagManager Console.
  2. Go to Tags.
  3. Click New.
  4. Click Custom HTML.
  5. Copy-paste the Leadfeeder Tracker script.
  6. Add the same trigger as you would for a Google Analytics script.
  7. Be sure to Publish your changes and assure that Google Tag Manager is launched and live on the site!

Watch this video below on how to add the Leadfeeder Tracker using Google Tag Manager.

METHOD 3: Add the Leadfeeder Tracker to your WordPress website using a WordPress plugin

If you're using WordPress, you can follow these steps below using a plugin. 

  1. From your Dashboard navigate to Plugins and click Add New.

2. From there you will see a number of listed plugins and an option to Search or Upload a plugin. 

3. Search for your desired plugin here. You want a plugin that will allow you to insert scripts above the closing body tag of your page or footer. 

NOTE: It’s important that the script goes on each page, which is why we recommend putting it in an element that exists on each page. Find one that will work for you. In this example, we are using H&F. You can click the Install Now button if you wish to install it from here.

Another option is to visit the plugin page and download the zip file to your computer and then upload the zip file via the Upload Plugin button. Select the Zip file and click Install Now.

4. Activate the plugin on one of the plugin pages (add plugins or current plugins).

5. Once activated you should be able to navigate to the plugin settings, and from within the settings of the plugin Insert the script into the Header of every page section of the desktop area just as you see it in Leadfeeder.

Note: Though you can place the script in the footer we recommend Header usage as best practice.

6. Don’t forget to save! 

METHOD 4: Add the Leadfeeder Tracker script to your Wix website

Read here for tips on how to add a script like Leadfeeder Tracker to your Wix website.

METHOD 5: Add the Leadfeeder Tracker script to your Squarespace website

Read here for tips on how to add a script like Leadfeeder Tracker to your Squarespace website.



STEP 4: As the final step, edit traffic rules in your Leadfeeder settings. Once you have added the script to your site, click Edit traffic rules in Leadfeeder settings and define hostname rules for each website you are tracker within your account. 

The hostname rules are defined automatically based on the information you have given during your signup process, but check that they are the correct and match with the domains you want to track in your Leadfeeder account. 

STEP 5: Once you have added the script to your website, defined hostname rules, and received some visits, it takes up to an hour to show you new leads in Leadfeeder. 

You will see Leadfeeder as Not installed and Not receiving data during this wait time.

If you aren't seeing the Receiving data status after an hour or so please reach out to support, we may be able to get you started!

NOTE: If you are using Leadfeeder LITE, the status won't change before than next day!

The same tracking script can be used for all websites/domains that are under the same company in Leadfeeder. This article tells you more about the different options to track multiple websites with Leadfeeder.

If you need extra help or a super-fast response, contact us via live chat or support@leadfeeder.com for customer service or a fun thought! 


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