Add the Company intent score changed trigger to a workflow and pick a score range. Leadfeeder then starts the workflow for any company whose Intent Score moves into that range, so you can alert sales or update your CRM while interest is high.
Before you start
Workflows is in Beta. If Workflows doesn't appear in your left menu, contact your CSM or our support team to join the Beta.
You need the tracking script on your website. Leadfeeder can't score a company without tracked visits, so those companies won't trigger the workflow.
Set up Goals for better scores. With Goals in place, the Intent Score reflects visit quality more closely.
CRM actions need a connected CRM. Connect yours under Settings → Account → Integrations.
List actions need write access to the lists you use.
Set up the trigger
Go to Workflows and create a new workflow.
In the Triggers panel, search for "intent", or open Other → Company triggers. Select Company intent score changed.
Under Custom range, drag the two handles to set your range. The default is 7–10, which matches the High tier.
Add the actions you want to run.
Name your workflow, check that it's Enabled, and click Save.
Trigger rules
The workflow starts when a company's score enters your range from below or from above. It handles one company per run, so you can follow the trigger with any company action.
Leadfeeder recalculates the score after each new visit and lowers it each week a company stays away. The score covers the whole organization, including visits from every office location.
Note: The workflow runs once each time a company enters the range. For that company, it won't run again until the score leaves the range and comes back.
Choose a range
Range | Runs when | Typical use |
7–10 (default, High) | A company becomes high intent | Alert sales or create a CRM opportunity |
4–10 (Medium and High) | A company shows meaningful interest | Give marketing or SDRs an earlier signal |
4–6 (Medium) | A company warms up from Low or cools down from High | Add the company to a nurture campaign |
Example workflows
Notify sales: Company intent score changed (7–10) → Send Company to Slack → Create CRM Task
Build a high-intent list: Company intent score changed (7–10) → Add Company to List → Add Company to Campaigns
Find and sync contacts: Company intent score changed (7–10) → Enrich Company (find contacts) → Get Contacts from Company Custom Fields → Create Contact in CRM
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Questions, comments or feedback? Contact our support team via chat or email us at support@leadfeeder.com.