The Intent Score helps you understand how actively a company is showing interest in your business right now. It predicts current buying interest by looking at the quality of website visits, how consistently a company returns, and how many people from that company are involved.
The score ranges from 0 to 10 and is shown with one decimal place, such as 7.8. It is also grouped into three tiers to help you quickly prioritize the most relevant companies.
Intent Score tiers
Tier | Score Range | Meaning |
High | 7.0-10.0
| The company is showing strong, recent interest and should be prioritized. |
Medium | 4.0-6.9
 | The company is showing some interest, but it may not be very recent or very deep. |
Low | 0.0-3.9
| The company is showing minimal or outdated engagement and is not actively researching right now. |
What contributes to the Intent Score?
The Intent Score is based on three main signals: actions, days active, and unique visitors.
1. Actions
This is the strongest contributor to the score. Not all website activity is treated the same.
Goals are the strongest intent signals. Goals can be configured for pages, form submissions, file downloads, demo requests and newsletter sign ups.
Generic page views have a lower impact. These can include pages like blog posts, career pages, or other general content.
Bounced visits have the lowest impact and will be penalized.
2. Days active
The Intent Score also looks at how consistently a company visits your website. A company that returns across multiple days is a stronger signal than one that visits many pages in a single session.
3. Unique visitors
The score also considers how many different people from the same company visit your website. When several visitors from the same company engage with your site, it can indicate broader interest across a team.
How recency affects the Intent Score
The Intent Score is designed to reflect current interest, not long-term historical activity.
Recent activity matters more. A visit from this week contributes more than a visit from two months ago.
The score drops every week. If a company stops visiting, the score decreases weekly over time rather than dropping all at once.
Only the last 90 days are considered. Activity older than 90 days is no longer included. If a company has no visits in the last 90 days, the score reaches zero.
New visits refresh the score. Each new visit triggers a recalculation using the company’s current activity.
What are Goals?
Goals are the key actions on your website that indicate stronger buying intent. They help Leadfeeder identify the visits and conversions that matter most to your business. Examples can include:
page visits (pricing, demo, etc.)
contact form submissions
demo requests
newsletter signups
other important conversion actions you choose to track
Configured Goals are treated as strong intent signals in the Intent Score.
How to set up Goals
You can manage Goals in Settings. There, you can:
add the actions that matter to your business
review and update your configured Goals
remove Goals that are no longer relevant
Changes apply to future visits only. Existing scores are not recalculated retroactively when Goals are added or removed.
What happens if Goals are not configured?
The Intent Score still works without any setup. If no Goals are defined, the score is calculated using general engagement signals such as page views, visit frequency, and visitor count.
That means the score can still distinguish between active and inactive companies, but it will be less precise when it comes to understanding the quality of visits. For the most accurate scoring, it is recommended to set up Goals.
Where to find the Intent Score
You can find the Intent Score in several places in Leadfeeder:
Timeline: Companies are sorted by relevance using the Intent Score. Higher-intent companies appear first, and the score and tier badge are shown in the company row.
Company profile: The Activity tab shows the Intent Score and a breakdown of contributing factors, including page views, days active, unique visitors, and the date of the most recent visit.
Lists: The Intent column shows the score, and hovering over it displays the contributing metrics. You can also filter by intent tier: High, Medium, or Low.
CRM sync: The Intent Score will sync to CRM automatically.
What information appears in the Intent Score tooltip?
When you hover over the Intent Score in Leadfeeder, the tooltip shows:
the numeric score and tier badge
contributing metrics
the date of the last visit
a link to manage or set up Goals
The tooltip metrics show raw counts rather than internal score calculations.
Tooltip metrics explained
Metric | What it shows |
Page Views | Number of views on all pages in the last 90 days |
Days Active | Number of distinct days with at least one visit |
Visitors | Number of unique visitors from the company |
Last Visit | How long ago the most recent visit occurred |
Frequently asked questions
Why did a company’s score go down?
The Intent Score decreases when a company stops engaging. Since recent activity matters more than older activity, the score drops over time if no new visits happen. Scores are currently updated every week, or sooner if a new event arrives. If the company returns, the score will increase again based on the new activity.
Why is a company’s score low even though they visited many pages?
There are a few possible reasons:
the visits may be older and therefore carry less weight
the company may not have completed any Goal-related actions
the activity may have come from one visitor in a single session rather than multiple visitors over multiple days
Setting up Goals can help the score better reflect visit quality.
Why did the score change after updating Goals?
Changes to Goal settings only affect future visits. If a company visits again after the update, the score is recalculated using the new configuration.
Can users customize the scoring logic?
Users can currently customize which Goals are used as intent signals. Custom weighting for individual scoring factors is not supported in this release.
What does “Unavailable” mean?
The Intent Score appears as Unavailable for companies that have no tracked website visits and no configured intent signals. In this case, users are prompted to install the tracker or set up intent signals.
Does the score include visits from all office locations?
Yes. The Intent Score is calculated at the organization level and includes all visits, regardless of which lead or office location they are associated with. Multiple leads from the same organization will show the same Intent Score.
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Questions, comments, feedback? Please let us know by contacting our support team via the chat or by sending us an email at support@leadfeeder.com.
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