The Leadfeeder tracking script is a lightweight JavaScript snippet you install on your website. It powers both Web Visitors and Web Insights, so you only need to install it once. To set it up, see Installing the Leadfeeder tracking script.
How the tracking script identifies companies
The tracking script captures each visitor's IP address, domain and location. Leadfeeder matches that data against our own IP-to-company databases to identify the visiting company in near real time.
For each company it identifies, Leadfeeder shows you company details and the contacts connected to that company, so you can reach out.
What you see for each visit
Time and date of the visit
Source and medium
Number of pages visited
Pages visited (title, URL and time on each page)
Visitor ID number
Total length of the visit
New visits usually appear within 5 to 10 minutes, so you can follow up while the visit is still recent.
Cookie information
The tracking script sets these cookies in the visitor's browser.
_lfa
Expires in 1 year.
_lfa_consent
If you've turned on consent mode, this cookie stores the visitor's consent status. Expires in 2 years.
_lfa_test_cookie_stored
Leadfeeder uses this cookie briefly to check whether the browser supports cookies. It may show up in your consent management platform's cookie scanner. Expires immediately.
_lfa_expiry
A local storage variable that stores how long the Leadfeeder client ID stays in the browser's local storage.
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Questions? Chat with us or email support@leadfeeder.com.