Install the tracking script. Add the script to your website yourself, or send it to the person who manages your website. Leadfeeder starts identifying visiting companies within minutes. See Installing the Web Visitors Tracking Script.

Set up your ICP. Go to Settings > Account > ICP segments and click Create a new ICP segment to describe your ideal customers. Leadfeeder then adds an ICP Segments folder to your feeds in Web Visitors, with an All ICP companies feed plus one feed for each segment you create. If you set up your ICP during sign-up, you’ll find these feeds already in Web Visitors. See Introducing ICP Insights in Web Visitors.

Set up your goals. Choose which page visits count as high intent. Leadfeeder uses your goals to score each company's intent, so the most engaged companies move to the top. Your goals also feed your Web Insights reports. See Goals in Leadfeeder and What is the Intent Score in Leadfeeder?.
​

Open a company profile. Click any company in your feed to see its firmographics, contacts and the pages it visited. See How to use the Company Profile in Leadfeeder.

Create a custom feed. Filter your visitors by the pages they viewed, their country, their industry and more. Open that feed to go straight to your best leads. You can also subscribe to a feed and get new matches by email each day or week. See Introduction to Custom Feeds and How to Create and Edit a Custom Feed.

Follow companies you want to watch. Leadfeeder emails you when a followed company comes back to your website and adds it to your own Followed Companies feed. Use it to keep an eye on existing customers or to mark a company for follow-up. See Follow a Company.

Hide companies that don't interest you. A hidden company disappears for everyone on your account. See Hiding and Unhiding Companies.

Invite a team member. Users are unlimited, so add your marketing team to see which campaigns and channels bring in the right companies, and your sales team to follow up on them. Click your profile icon at the top right and choose Invite new users. You need User Management rights to invite users. See Add a New Leadfeeder User.

Connect your CRM. Send companies to HubSpot, Salesforce, Pipedrive, Zoho or Microsoft Dynamics 365. See Integrate your CRM with Leadfeeder.

Find contact details. Use your buyer personas to filter the contacts in a company profile, so the right people show first. Check LinkedIn for shared connections, then reveal the email address or phone number of the person you want to reach. Each reveal uses credits. See Contact Data and How to use Buyer Personas.

Save companies to a list, or export a feed. Keep your best accounts in a list to score and enrich them, or download a feed as a CSV. See Using the Lists Tool and How Do I Export a Custom Feed?.

Reach the companies you've found. Marketing can retarget them with display ads in Campaigns. Sales can plan outreach around the pages each company viewed. See Creating a Campaign, How to use web visitor intent data in your outreach and How to write B2B email templates that aren't creepy.
​

Send new leads to your CRM automatically. Add a CRM automation to a custom feed, and Leadfeeder sends each new matching company for you. See Send Identified Companies to Your CRM with Automation.

Automate with a Workflow. Set rules that act when a company meets your criteria: add it to a list, send it to your CRM or notify your team. See Introduction to Workflows and Automatically Send Contacts to Your CRM Using Workflows.

Integrate Slack or Teams. Get a message in your team's channel when a high-intent company visits. See Integrate Slack with Leadfeeder or Integrate Microsoft Teams with Leadfeeder.

Integrate your ad accounts. Connect Google Ads to see which campaigns bring companies to your site, or LinkedIn Ads to turn your lists into ad audiences. See Google Ads Integration with Web Visitors and Connect LinkedIn to Leadfeeder.