Are you a data-lover? Or just want access to more information about your leads?

Integrating your email marketing platform with Leadfeeder is going to level up your sales and marketing strategy.

🚩 Here's why: Leadfeeder only allows you to see companies that visited your website, not the actual people. (This is due to privacy laws and also issues with self-identification — learn more here.)

By integrating Leadfeeder with your email list, you'll have access to the names and contact information of the actual people who visit your site if they are in your email list.

📌 Pro tip: Only admins of Leadfeeder can connect your email marketing to Leadfeeder.

What email programs does Leadfeeder integrate with?

Currently, Leadfeeder integrates with Mailchimp and ActiveCampaign. If you use another email provider, you can submit a feature request for consideration.

✏️ How to connect Mailchimp to Leadfeeder

Ready to get access to more data about people who visit your site? Groovy. Here is how to connect your Mailchimp to Leadfeeder.

Step 1: Log in to Leadfeeder, then head to integrations. You'll see a whole list of available Leadfeeder integrations, including sales and marketing tools, email, analytics, and automation.

Select Mailchimp from the list:

Step 2: Leadfeeder will redirect you to the Mailchimp website. Login to your Mailchimp account.

If you have access to multiple Mailchimp accounts, you'll be asked to select the account you want to connect to Mailchimp.

Step 3: Authorize Leadfeeder to connect with Mailchimp by clicking Allow.

Now, you'll have access to more information about leads, including the actual people who have visited your site, if they are on your Mailchimp email list.

Can I connect multiple Mailchimp accounts to Leadfeeder?

Yes, you can connect multiple Mailchimp accounts to your Leadfeeder account. Here's how to do it.

What information can you see after you connect Leadfeeder and Mailchimp?

After you integrate Mailchimp and Leadfeeder, you will be able to see the name and email address of people, plus:

  • What company they work for

  • Where they went on your website

  • Their location

  • The overall quality of the lead

You can also create a Mailchimp visitors feed so you can see exactly what actions email subscribers take on your website.

Got more questions about integrating Leadfeeder with Mailchimp? Head over to our Mailchimp integration knowledge base.

✏️ How to connect Leadfeeder to Active Campaign

Not a Mailchimp user? If you use Active Campaign, we've got you covered there, too. Here's how to connect Active Campaign and get access to even more beautiful data.

Step 1: Log in to Leadfeeder, then head to integrations. You'll see a list of available Leadfeeder integrations, including Slack, Salesforce, and even a few automation tools.

Select Active Campaign from the list:

Step 2: Now, you'll need to add your ActiveCampaign Instance URL, which will give Leadfeeder access to the data we need.

Just copy and paste your API Key into the right spot. If you're not sure how to find your API key, check out ActiveCampaigns Help Center Article.

Click continue.

Step 3: And now we wait. :) ActiveCampaign needs to sync with our system, and that can take a few minutes if you've got a large account.

Play a game of Two Dots, watch cat videos, or work on something else; whatever makes you happy.

Step 4: Once the sync is complete 🥳 , click "Edit ActiveCampaign Settings."

Make sure all your campaigns and mailing lists are showing up. (If they don't, try re-syncing.)

And you are done! See, that wasn't so bad, was it?

Now you'll be able to see email clicks within your Leadfeeder dashboard. (Sorry, we can't time travel, so you won't see past clicks!)

✨ Important to remember ✨

Remember, the ONLY way to see individual contacts (actual people, not companies) within Leadfeeder is by connecting to your email provider. Leadfeeder cannot identify people, only companies without email integration.

Ready to get started with Leadfeeder? Sign up for a free trial and start finding leads in one hour!

👉 Learn more in our Academy

👉🏼 Check out our blog

👉🏾 Read our Customer Success stories

👉🏿 Download our implementation guide

Got questions? Don't hesitate to reach out to our support team via email or live chat for more info!

Related topics:

🙋‍♂️ Go to the next chapter of Leadfeeder's User Manual6. Create custom feeds to filter buyer intent data

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