Does the Leadfeeder Tracker script require special setup or configuration?
No, the Leadfeeder Tracker was built to be simple to install and use. Other than assuring the hostname rules are correct in the Tracker settings the only requirement is that you place the script in such a way that it is repeated on every page of the site.
We have developed the Tracker script to be lightweight and fast. Currently, Tracker is about one-third of the size of a standard Google Analytics script one-fifth of the size of the Facebook tracking pixel.
The script is delivered from the AWS Cloudfront content delivery network. Cloudfront was chosen for delivery due to the availability of over 200 locations worldwide, ensuring minimal latency when the script is loaded regardless of the visitor’s location.
Once the script is inserted onto the site Tracker is able to collect visit data and set a visitor cookie. This data is collected to our Amazon Web Services infrastructure where all data is encrypted on transfer and at rest.
Tracker collects for each visit:
-Time and Date of visit
-Source and Medium
-Number of pages visited
-Pages visited (Title, URL, and Length of a page visit)
-A visitor ID number (as set by a cookie)
-The total length of visit
-Visitor IP address
While the visitor IP address is collected to detect the company and geographic location, IP addresses are not visible and are not available to be shared.
Leadfeeder identifies companies by their publicly registered IP-addresses and our proprietary IP-address database. We are constantly improving our own database and algorithms for company identification. Leadfeeder works with static and dynamic IP-allocations and supports both IPv4 and IPv6 addresses.
Leadfeeder only shows company visits; we automatically filter out all users visiting from residential IP addresses and ISPs. All visit data is aggregated on the company level.
The Tracker cookie is set for the website domain only and is used to set a unique identifier to separate different visitors. The cookie is called _lfa and has a two-year expiry date from when it is first set. Leadfeeder does not use any 3rd party cookies.
Leadfeeder Tracker can be installed in a number of different ways depending on your website allowing you to decide what is the most convenient and effective. Many Leadfeeder customers use the Google Tag Manager (GTM) option as it is often already implemented on the site.
If you have other questions about Tracker reach out to support or your contact at Leadfeeder, we will help out in any way possible!