Google Ads (formerly known as Google AdWords) is an online advertising platform developed by Google, where you pay to display service offerings, advertisements, or other calls to action. These ads can be known as CPC (cost per click) campaigns and it is important to know if they are having the desired impact on your business.

If you plan on tracking these Google Ad keywords in Leadfeeder you must have them set up so that Leadfeeder can get all of the information you need.

First, you will need to make sure that Leadfeeder is connected to the Google Analytics View on the site, we can't connect directly to a Google Ads account or remarketing script. You would have linked to a GA view when you signed up, but you can read more about that here.

You also want to make sure that your Google Analytics account and your Google Ads account are linked. This will make sure that the information we see from Google Analytics has your Google Ads data connected to it! This article reviews how and why you should link your Ads and Analytics account.

NOTE: To allow for keywords to be shown in Leadfeeder, please take care to sync the time zone settings of your Google Analytics and Leadfeeder account.

Once your Google Analytics and Google Ads accounts are linked you will want to make sure 'auto-tagging' is enabled in Google Ads. Auto-tagging will attach an identifying parameter to the URL your visitors' click. Google Analytics and Leadfeeder can use the information from auto-tagged URLs to tell you which Google Ads keywords brought a visitor to your site and which campaign that keyword was from. For more information on auto-tagging, including how to enable it, read the article here.

NOTE: At the moment it's not possible to add GA4 views to Leadfeeder, but you can set up an universal Google Analytics alongside GA4 to be used for the Leadfeeder connection.

Also, please note that at the moment Google Ads data is updated in Leadfeeder once a day.

Once your accounts are linked and auto-tagging is enabled, you should be able to see these Google keywords when they are tied to a Leadfeeder identified visit! The keyword and campaign name should be visible in Leadfeeder within 48 after the visit. It's good to keep in mind that Leadfeeder can only show keywords (Google search terms) in a case when website visitor has clicked your Google Ad to visit your site.

NOTE: Sometimes it's not possible for Leadfeeder to collect and show the keyword or Google Ads campaign name. That's because of race condition between the Leadfeeder tracker and Google Analytics and that means Leadfeeder is faster than Google Analytics: Leadfeeder identifies the visit's source as Google Ads, but Google Analytics is too slow to do that to collect campaign data. This happens only occasionally and we keep monitoring it.


Did this answer your question?