How does Leadfeeder know what companies visit your website?

Have you ever fead the ducks at the park and noticed how they follow you around.

Think of Leadfeeder as that duck and those snacks you keep handing out well those are tracking cookies, reverse IP address lookup, private databases, analytics programs and more tasty treats. At Leadfeeder we use several of these technologies, including our own tracking script and machine learning but still not as smart as the duck!

NOTE: In general, knowing 'who' exactly visited your site isn't possible without visitors ' self-identifying' through the use of, for instance, web forms or sign-ups. This is because privacy laws in many countries deem identifying individual web visitors to be an illegal practice. We can give you insight into key contacts associated with the companies that visit your site as that data is publicly available.

We can also link to a 'who' if you have Mailchimp or ActiveCampaign integrated and people visit your website after clicking a link in one of the email campaigns you've sent them. This goes back to 'self-identifying', people have identified themselves while signing up for your newsletter, which allows you to track whether they visit your site after receiving a campaign. Also, we are able to identify those individuals that fill forms or chats with you in case you use HubSpot marketing. You can read more about this here.

The heavy lifting is done by the Leadfeeder Tracker, a small but powerful script you place on your website. 

Each company that visits likely owns its domain and IP address. Our tracker captures this information when a visit occurs. Once we receive the information on your visits we start the 'magic'. It doesn't matter what kind of device, mobile phone or laptop, the person visiting your site uses - only the used Internet connection defines if we can identify the company behind the visit or not.

Our specialized algorithms, machine learning, and expansive databases all come together to analyze the visits. They use domains, locations, IP addresses, and contacts to find out where each visit came from. 

Once we identify the company that visited we show more than just the name! Company identifications are enriched with supplemental information to give you details as well as supplying the Leadfeeder Contacts when available. 

We have built some of the most complete databases of IP addresses available over the years. This means we can match more organizations more often while making us a leader in the industry.

We don't show you every visit to your website. This saves you time and money. We don't charge by the visit, or for ISP leads. We don't even show them to you. Our system automatically filters out all known ISPs (Internet Service Providers) and focuses only on companies that you can connect with.  

How many visitors do we identify? It can vary greatly, of course, depending on your website, web traffic, B2B vs B2C customers, and industry, at minimum. As each customer is different there is no way to honestly give a percentage of visitors identified. 

If a service promises a certain percentage rate it is likely based on a few accounts. 

NOTE: As we are able to identify visits that come to your site by using a company VPN and the majority of established companies use it, you should see a normal amount of Leadfeeder leads during these times when people are working from home as well. You can read more here.

For example, if you are an organization that sells garden supplies you may have a lower identification rate as you have a market with many different sized companies and a likelihood of more ISP visits due to individual and business visits. If you are an organization that sells custom freight train parts the rate may be higher due to your market being smaller and easier to identify. 

We won't make up a rate as a one size fits all response. Instead, we invite you to try us out. Start a trial here with no obligation and see for yourself.

Other questions about how we work? Feel free to browse the Help Center, and contact us in support if you need us! 


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