When you integrate Pipedrive with Leadfeeder you have a number of different options regarding default fields and customizations for your Pipedrive account. Detailed instructions on how to set up your integration are available here.

The lists below give the data points that you have available for these customizations and syncs but make sure to go through the other resources to get a full view of this powerful integration!

NOTE: Leadfeeder syncs data from your CRM once a day.

We can send the following elements to Pipedrive:

  • Visit information in 'note'

  • General keywords NOT actual search terms, as ‘note’

  • Organization Name

  • Link to Leadfeeder

  • Customization:

    • Send visits for Manually Connected leads

    • Send visits for Automatically Connected leads

    • Send lead Comments

    • Default Pipeline Stage

    • Default Deal Name

NOTE: Visits are not sent to Pipedrive Leads, but they are sent to the linked Organization as notes (if there indeed is a linked Organization).

Syncable entities

These are the records that are allowed to be synced between Pipedrive and Leadfeeder. Activities are dependent on leads and opportunities.

  • Leads

  • Contacts

  • Activities

  • Deals

Automations

When setting up a feed automation that sends leads to Pipedrive, you have the ability to configure how they are sent. You can read more about the automation here. The fields below are the options and fields available to send to Pipedrive.


NOTE: Create Deal and Create Activity only apply to Leadfeeder leads that are already connected to existing Pipedrive organizations.

  • Create Organization

    • Owner

  • Create Deal

    • Owner

    • Name

    • Pipeline Stage

  • Create Activity

    • Owner

    • Subject

    • Days to set due date

  • Create Lead

    • Title

    • Owner

    • Organization

Manual connections

When sending leads manually to Pipedrive you have the ability to configure them. You can read more about manual connections here. The fields below are the options and fields available to send to Pipedrive.

  • Create a new organization in Pipedrive

    • Owner

    • Name

  • Connect to an existing organization

  • Create new lead in Pipedrive (note that at least one of Organization or Contact is required)

    • Title

    • Owner

    • Organization

    • Contact

  • Connect to an existing Pipedrive lead

  • New visits are sent automatically

  • Send existing visits as a note to Pipedrive

  • Send existing Leadfeeder lead comments as a note to Pipedrive

Once leads are connected to Pipedrive Organizations, you have the ability to create:

  • Activities

    • Owner

    • Title

    • Deal

    • Due date

  • Deals

    • Owner

    • Name/Title

    • Pipeline Stage

  • Leads

    • Title

    • Owner

    • Organization

    • Contact

When a Leadfeeder account is integrated with Pipedrive for organizations we add the following custom fields:

  • View in Leadfeeder: Link to lead in Leadfeeder

  • Latest visit: latest visit's timestamp

When a Leadfeeder account is integrated with Pipedrive for deals we add the following custom fields:

  • View organization in Leadfeeder: Link to lead in Leadfeeder

  • Latest organization visit: latest visit's timestamp

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