For website visitor data collected through the Leadfeeder Tracker, you are the controller and Leadfeeder processes the data on your behalf (more on roles in data processing). This means you decide how long the data is kept: you can delete it, or ask us to delete it, at any time.
While your account exists
We keep the data in your account for as long as the account exists, or until you delete it or ask us to delete it. We don't delete or aggregate your data automatically after a set period.
What you see in the app vs. what we store
By default, the app shows the last 24 months of visit history. This is a display limit, not a deletion period: older visits stay stored in your account. If you need access to visit history older than 24 months, contact us and we can extend the window.
Retention by type of data
Data | How long we keep it |
Website visitor data (visits, pageviews, sessions, IP addresses or truncated IP addresses, identified company visits) | As long as your account exists, or until you delete it or request deletion |
Leads, tags, workflows, account settings and user records | As long as your account exists, or until you delete it or request deletion |
Data synced through CRM and other integrations | Until you remove the integration or your account is deleted |
Billing and invoice records | As long as required by applicable tax and commercial law, including after your account is deleted |
Company profiles (company name, industry, size, etc.) | This is Leadfeeder's own company data, not your data, and it isn't tied to your account |
When your paid subscription ends
When a paid subscription ends, your account moves to the free Lite plan. Nothing is deleted at this point: your historical data stays in the account until you delete the account or ask us to delete it. If you no longer want us to hold your data, delete your account or contact us (see below). Please also remove the Leadfeeder Tracker from your website, since only you can do that.
When your account is deleted
When an account is deleted, an automatic process removes the data in it. This covers visits, leads, search index data, CRM and integration data, tags, workflows, account settings and user records. Deletion starts immediately. If you ask us to delete your account, our team starts the same process.
Backups and logs
Deleted account data stays in our database backups for up to 7 days and in system logs for up to 60 days. After that, the data from your account is permanently gone from our systems. Billing records are the exception and are kept as described above.
IP anonymization
If you enable IP anonymization, we only store a truncated IP address. The full IP address is processed only briefly in memory (typically for less than a second) to identify the visiting company, and it is never saved anywhere, including logs and backups.
Deleting your data or asking questions
You can delete data yourself in your account or ask us to delete it at any time by contacting our privacy team. For more about requesting deletion and other privacy rights, see our Privacy Center.
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Questions, comments, feedback? Please let us know by contacting our support team via the chat or by sending us an email at support@leadfeeder.com.