Custom feeds let your sales and marketing teams see the companies that matter most to them, as soon as they visit your website. This article collects the custom feed filters teams use most, with step-by-step setups you can copy.
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Filters for sales and marketing teams

Filters for sales teams

Filters for marketing teams

Catch leads while they're hot. With advanced filters, you can find companies that visit several high-intent pages, like your pricing and demo pages, which shows stronger interest than a single page view.
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STEP 1: Click Create Custom Feed and name your feed.

STEP 2: In the "Include companies when" section, go to Behaviour > Page URL.

STEP 3: Create two filter groups joined by AND:

This feed shows companies that visited both your pricing and demo pages, a strong buying signal.
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Cart abandonment happens in B2B too. With include and exclude groups, you can find companies that started your signup process but didn't finish, and follow up with them.
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STEP 1: Click Create Custom Feed and name your feed.

STEP 2: Set up an Inclusion Group:

STEP 3: Set up an Exclusion Group:

This feed shows every company that visited your signup page but not the confirmation page. Reach out to understand why they stopped and help them finish signing up.
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Track your most important accounts, such as an ABM list or key prospects, and get notified when they visit your website so you can time your outreach.

When you create a campaign with Leadfeeder Campaigns, a custom feed is created automatically to track that campaign's company list. For any other list, follow the steps below.
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Dependency: You need an imported company list in Leadfeeder. Check out our guide to importing a CSV file of companies in Lists.
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STEP 1: Click Create Custom Feed and name your feed.

STEP 2: In the "Include companies when" section, click on Company info.

STEP 3: Select Company list is and choose the list you want to track.
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Look at how your won and lost deals behaved on your website to see which channels and content lead to revenue. There are two ways to set this up.
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Dependency: You need an active CRM integration: Pipedrive | Salesforce | HubSpot | Zoho | Microsoft Dynamics
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STEP 1: Create two feeds: "Won Deals Analysis" and "Lost Deals Analysis".

STEP 2: For "Won Deals Analysis", in the "Include companies when" section, use the filter CRM opportunity status at least one is Won. Or use Company list is Your Customer List.

STEP 3: For "Lost Deals Analysis", use the filter CRM opportunity status at least one is Lost. Or use Company list is Your Lost Deals List.

Compare the visit history in the two feeds to spot the patterns and content that lead to won deals.

STEP 1: Click Create Custom Feed and name your feed.

STEP 2: In the "Include companies when" section, create two filter groups joined by AND:

This feed shows all won deals that came from your paid search campaigns, so you can see your ad spend's return.

Make sure each rep only sees leads from their own territory. Combine several countries with OR to cover a whole region in one feed.
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STEP 1: Click Create Custom Feed and name it after the region.

STEP 2: In the "Include companies when" section, click on Company Details.

STEP 3: Add the countries in the region:

STEP 4: (Optional) Add another filter group to include companies visiting from that region:

Get notified whenever a company that matches your Ideal Customer Profile (ICP) visits your website. Combine your ICP criteria with AND to keep the feed focused.

STEP 1: Click Create Custom Feed and name your feed.

STEP 2: In the "Include companies when" section, click on Company Info.

STEP 3: Add filters that describe your ICP, for example:

STEP 4: (Optional) Add a behaviour filter to see buying intent:

See what the companies in your pipeline look at on your website, so each rep can tailor their conversations. Create one feed per sales rep.

Dependency: You need an active CRM integration: Pipedrive | Salesforce | HubSpot | Zoho | Microsoft Dynamics

STEP 1: Click Create Custom Feed and name your feed.

STEP 2: In the "Include companies when" section, click on CRM.

STEP 3: Add these filters:

Find high-quality companies that visit your website but aren't in your CRM yet. An exclude group keeps existing CRM companies out, so you get a clean list of new leads to send to your CRM.

Dependency: You need an active CRM integration: Pipedrive | Salesforce | HubSpot | Zoho | Microsoft Dynamics

STEP 1: Click Create Custom Feed and name your feed.

STEP 2: In the "Include companies when" section, add filters for qualified leads:

STEP 3: Click "Add Exclude group" and add the companies already in your CRM:

A lost deal isn't always lost for good. Get notified when a company marked as lost in your CRM comes back to your website, and see what interests them now.

Dependency: You need an active CRM integration: Pipedrive | Salesforce | HubSpot | Zoho | Microsoft Dynamics

STEP 1: Click Create Custom Feed and name your feed.

STEP 2: In the "Include companies when" section, click on CRM.

STEP 3: Add the filter:

STEP 4: (Optional) Filter by sales rep:

See which of your existing customers are looking at other products or features on your website. That's a good moment for your team to reach out.

Dependency: You need an active CRM integration: Pipedrive | Salesforce | HubSpot | Zoho | Microsoft Dynamics

STEP 1: Click Create Custom Feed and name your feed.

STEP 2: In the "Include companies when" section, click on CRM.

STEP 3: Add these filters:

See which companies click your Google Ads, and check whether your campaigns reach your target audience.

STEP 1: Click Create Custom Feed and name your feed.

STEP 2: In the "Include companies when" section, click on Acquisition.

STEP 3: Add the filter for paid traffic:

If you use UTM parameters, you can filter by Source / Medium, or by a specific Ad Content or Campaign.

See which companies read your content and how they found your website.

STEP 1: Click Create Custom Feed and name your feed.

STEP 2: In the "Include companies when" section, click on Acquisition.

STEP 3: Add the filter for organic traffic:

STEP 4: If you use UTM parameters in your links, filter by source/medium instead:

You don't have to gate content to learn who reads it. See which companies download your files and what they do before and after. For example, you might find that companies who download a guide are more likely to request a demo.

Dependency: Turn on file download tracking in Settings > Company > Website Tracker, on the Advanced tracking tab. Learn how to set up file tracking.

STEP 1: Click Create Custom Feed and name your feed.

STEP 2: In the "Include companies when" section, go to Behaviour.

STEP 3: Add the filter File download and select the file(s) to track. Add several files in the same filter group with OR to track them in one feed.

See which companies watch the YouTube videos embedded on your website.

Dependency: Turn on video tracking in Settings > Company > Website Tracker, on the Advanced tracking tab. Learn how to turn on video tracking.

STEP 1: Click Create Custom Feed and name your feed.

STEP 2: In the "Include companies when" section, go to Behaviour.

STEP 3: Add the filter Video play and enter the YouTube video URL or title. Add several videos in the same filter group with OR.

See which companies fill in forms on your website, and what else they do there.

Dependency: Turn on form tracking in Settings > Company > Website Tracker, on the Form tracking settings tab. Learn how to set up form tracking.

STEP 1: Click Create Custom Feed and name your feed.

STEP 2: In the "Include companies when" section, go to Behaviour.

STEP 3: To track the form on one page, use the filter Form fill is on page and enter the page URL.

To track every form on your website, use the filter Form fill is any.

See when prospects and customers visit your website after receiving your marketing emails.

Dependency: Integrate Leadfeeder with a supported email marketing system, such as Mailchimp or ActiveCampaign.

STEP 1: Click Create Custom Feed and name your feed.

STEP 2: In the "Include companies when" section, go to Email marketing.

STEP 3: Use the Mailing list filter to see which subscribers visit your website.

Questions, comments, feedback? Please let us know by contacting our support team via the chat or by sending us an email at support@leadfeeder.com.