Close more deals, faster, with Leadfeeder. Our platform offers a set of tools to enable you to discover and engage with key decision makers. In this article, we'll cover the steps you need to take and which tool in the Platform to use: Target, Datacare, Web Visitors, Campaigns or Lists.
How Can I Discover, Engage, and Close My Ideal Prospects with Leadfeeder?
1. Find Companies that Fit Your Ideal Customer Profile (ICP)
Tools: Target
The first step to Sales Prospecting with Leadfeeder is to find the companies that fit your ICP. You will use Target to achieve this. Target - our tool for lead generation - supports you with identifying companies that match your ICP and to find contacts of key decision makers.
Go to Target and start a search
Choose from a combination of more than 100 unique filters to discover the companies that you want to reach out to the most
Target contains powerful filters for every use case: from firmographics, geographics, financials, technographics, trigger events, and employee-based filtering, to keywords, contacts, and website searches. Learn more about Target Filters here.
Save the companies or contacts into a List within Leadfeeder.
Navigate to your newly saved List and open each company individually by clicking on the Company Name.
You will see detailed company information as well as employees and associated people, along with the highly-accurate contact details we have available for each.
2. Prioritise Your Prospect List Using Buying Intent Data
The second step is to discover which prospects are showing buying intent. There are a few different ways you can use the Leadfeeder products to find out which companies hit a sales trigger, visited your website, or are in the news. You can also get alerted on these signals. Let's start with Webvisitors:
Go to Webvisitors
Create a new Custom feed to filter down your ICP visiting the website, e.g. company country, industry and employee count
The Custom feeds feature within Web Visitors is a filter system you can use to segment your visitors based on their online behaviour. Learn how to create Custom Feeds here and the different filters you can use.
Add a "Company List" filter using the List you created in Target at step 1
In your new Custom feed you will now be able to see which companies on your ICP List visit your website. You'll know how many times they've visited, which pages, where they came from and more.
Alerts
Go to Web Visitors
Go to the sidebar on the left and open your chosen Custom feed
Click on “edit feed” and choose the "Automation" option to add a new automation to the feed, for example, sharing a notification via email when new companies appear
3. Find Lookalike Companies
Tools: Target
Now that you've found the contacts for your ideal customers, what can you do next? With Target, you can search for similar, or 'lookalike' companies that may not have been on your initial ideal customer list. Learn more about Company List Segmentation in detail.
Export a list of Won Deals or Customers from your CRM tool or use a Target list you created before
Import the list to Target via Datacare
In Target, navigate to AI Tools in the left hand navigation panel
Click Start on the Company List Segmentation option and select the new Won Deals/Customers List you imported or the already existing list of your interest
Start the Analysis and let AI do its magic!
The AI will build a selection of clusters for you to choose the cluster you want to explore further. If you move your mouse over a cluster, you can see keywords that have been assigned to that particular cluster and that give you an overview of the cluster content
Use the "Similarity of companies in a cluster" slider to adjust how close in similarity you want each new company to be
View this new list of companies and analyse which you'd like to add to your prospect list
4. Advertise to Your Target Companies
Tools: Campaigns
Keep your brand or product top-of-mind with display advertising campaigns targeted at open deals, nurtured leads, and prospects. With our Promote app, you can create highly targeted brand or product awareness campaigns with precision.
Go to Campaigns and click in + Create Campaign
Choose the List you created in Target as your target audience
Upload your creatives
Define your budget, location and more
Set your campaign live!
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Questions, comments, feedback? Please let us know by contacting our support team via the chat or by sending us an email at support@leadfeeder.com.
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