Our platform is specifically designed for the B2B market. By using a combination of the Leadfeeder tools, you can create highly targeted brand or product awareness campaigns with precision. This improves efficiency and reduces wasted ad spend, helping you to capture real demand.
How Does Leadfeeder Support My B2B Advertising Efforts?
Leadfeeder's Campaigns tool delivers programmatic display ads to your target companies. To run a campaign in Campaigns you first need a List of companies to target. If you are signed up to our Target solution you can create your list using Target. If you use our Web Visitors solution, you can create a list in Web Visitors of companies you know have already visited your website. Once you have your List of who you wish to target, you just need to set up your campaign in Campaigns and get advertising!
1. Raise Awareness Amongst Your Ideal Customer Profile (ICP)
Tools: Target | Campaigns
The first step to B2B Advertising with Leadfeeder is to find the companies that fit your ICP. By having a defined list of target customers you wish to advertise to you can be sure your paid media budget is being used to best effect. You can also tailor your ad messaging more specifically to these target customers.
Go to Target and start a search
Choose from a combination of more than 100 unique filters to discover the companies that you want to reach out to the most
Target contains powerful filters for every use case: from firmographics, geographics, financials, technographics, trigger events, and employee-based filtering, to keywords, contacts, and website searches. Learn more about Target Filters here.
Save the companies into a List within Leadfeeder
Go to Campaigns and Create a Campaign
Choose the List you created in Target as your target audience
Define your budget, location and more
Upload your creatives
Set your campaign live!
2. Retarget Companies, Not Individuals
Tools: Leadfeeder | Campaigns
Traditional retargeting only reaches the individual website visitor. With account-based remarketing using Campaigns, your ads will be seen by the entire decision-making team at that company. Influence the entire buying committee from start to finish to ensure you close the most critical deals.
First you need to know which companies to advertise to, with Leadfeeder we can start with the companies visiting your website.
Go to Leadfeeder
Create a new Custom feed to filter down your ICP visiting the website, e.g. company country, industry and employee count
The Custom feeds feature within Leadfeeder helps you to segment your visitors based on their online behaviour. Learn how to create Custom Feeds here and the different filters you can use.
Go to Campaigns and Create a Campaign
Choose the List you created in Leadfeeder as your target audience
Define your budget, location and more
Upload your creatives
Set your campaign live!
3. Influence Your Open Pipeline
Tools: Campaigns | CRM Integration
Convert more prospects into customers by advertising to the same companies your sales teams are pursuing. Leadfeeder automatically updates your list of open CRM deals so you can keep your brand or product front of mind with campaigns targeting them, nurtured leads, and prospects.
Go to Campaigns and create a campaign. Learn how to do it here.
In the List selector, choose either CRM Connected or CRM Open Opportunities
Define your budget, location and more
Upload your creatives
Set your campaign live!
4. Improve Your Google Ads Targeting
Tools: Web Visitors | GA Connector
Wouldn't it be nice to focus your Google Ads retargeting campaigns only on companies who've visited your website? With Leadfeeder's Google Analytics Connector you can!
Send B2B data from Web Visitors to your Google Analytics account as custom dimensions, allowing you to create custom audiences of only B2B companies that you can then import into your Google Ads account to use as targeting criteria for your campaigns.
You can decide which Connector attribute you want to send to your Google Analytics account. These are the available Connector attributes:
Company Name
Company Website
City
Region
Country
Industry
Employee size
LinkedIn Profile
Facebook Profile
Twitter Profile
Ready to apply what you’ve just learned? Click here to discover how you can create highly targeted brand or product awareness campaigns with precision, reach target accounts and close deals with Leadfeeder.
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Questions, comments, feedback? Please let us know by contacting our support team via the chat or by sending us an email at support@leadfeeder.com.