Identify anonymous companies visiting your website and see who might be in need of your solution. Discover exactly what they are looking for and engage with the right leads, at the right time, with a message that captures their interest.
How Does Leadfeeder Help to Uncover Opportunities from My Current Website Traffic?
Our tracking code, machine learning, and expansive databases come together to analyse your site visitors. Using domains, locations, IP addresses, and contacts, we can identify companies visiting your website, even if their employees work remotely.
To go on, make sure that you have installed the Website tracker on your website. This is the first step to get started. Learn how to install the tracking script in less than 5 minutes to continue with the next steps.
1. Generate Leads from Website Visitors
Tool: Web Visitors
Identify companies browsing your website anonymously, monitor target accounts’ activity, and get notifications when your deals are active. See where visitors go, how long they stay on each page and any actions they take.
Go to Web Visitors
Create a new Custom feed to filter down your ICP visiting the website, e.g. company country, industry and employee count
The Custom feeds feature within Web Visitors is a way of segmenting your visitors based on their online behaviour. Learn how to create Custom Feeds here.
2. Refine your Visitor List and Spot Buying Intent
Tools: Web Visitors | Target
When it comes to sales outreach, timing is everything. Once you've created a Custom feed of target accounts in Web Visitors, you can use the Target tool to refine the list further and to identify buying intent signals for these companies.
Go to Web Visitors
Open the Custom feed you created in step 1 and add these companies to a List
Now, you need to switch to Target. The app has many powerful filters you can combine to find your ideal customers in just a few clicks. Go to Target and start a search.
Add a Filter by Company List first
Select the List you just saved from your custom feed and include (+) it to your search
Then choose from a combination of more than 100 unique filters to refine the list of companies that you want to reach out to the most
You can also use the "Signals" filter to find companies that have recently experienced a trigger event, such as receiving new funding, changing leadership, or expanding.
Save this search and add the companies to a List
3. Set up AI-Powered Alerts on Your Refined List
Tools: Lists
Once you have a refined list of high-intent companies, use our AI List Alerts feature to automatically monitor them for important trigger events, ensuring you never miss an opportunity for timely outreach.
Navigate to the Lists tool and open the refined list you created in the previous step.
In the list header, click the "Create alert" button.
A side panel will open. In the prompt field, describe the types of news or signals you care about. Be specific for the best results.
Good prompt example: "Alert me when a company hires a new VP or C-level executive in Sales, Marketing, or Operations."
Click "Generate Preview" to see a sample of the alerts you will receive based on your prompt.
Choose who should receive the alerts and set the frequency (daily, weekly, or monthly).
Click "Save Alert" to activate it. You will now receive email notifications when new, relevant information is detected for the companies on that list.
4. Get Notified of Visit Activity on Your Website
Tools: Web Visitors | CRM Integration
In addition to signal alerts, you can also be automatically notified about website visit activity. The seamless integration with your CRM and the Leadfeeder platform ensures that all information is automatically synced, empowering you to personalize your outreach. Learn more about how to connect your CRM to Dealfront here.
Go to Web Visitors
Open your chosen Custom feed
In the feed insightschoose the "Automation" option and add a new automation to the feed, for example, "Send to [CRM]" - this could say Pipedrive/Hubspot/Salesforce, etc.
You will then receive notifications about new visits to your website directly into your CRM at the frequency you select: When new companies appear, Daily or Weekly.
5. Reach Out to Key Decision Makers
Tools: Web Visitor | Target
Once you know which companies are coming to your website, you then need to engage with key decision makers at these companies. The Target tool enables you to instantly access names, job titles, departments, emails, and direct dials of key stakeholders.
If you haven't already from the previous steps, save a Custom feed from Web Visitor as a List
Go to Target and start a search
Add a Filter by Company List first
Select the List you just saved from your custom feed and include (+) it to your search
Find the right contact persons and decision-makers within your target companies by using powerful contact filters
Target will now display all the contacts available based on your criteria, ready for your to reach out to.
6. Retarget Your Hot Leads
Tools: Campaigns
Keep your brand or product top-of-mind with display advertising campaigns targeted at open deals, nurtured leads, and prospects. With our Campaigns tool, you can create highly targeted brand or product awareness campaigns with precision.
Go to Campaigns and Create a Campaign
Choose the List of companies you created from a Custom feed in Web Visitor as your target company list
Upload your creatives
Define your budget, location and more
Set your campaign live!
Ready to apply what you’ve just learned? Click here to uncover new sales and marketing opportunities from current website traffic and discover exactly what they are looking for.
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Questions, comments, feedback? Please let us know by contacting our support team via the chat or by sending us an email at support@leadfeeder.com.
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