When you integrate Google Ads with Leadfeeder, you can track campaign performance, analyze engagement, and understand which ads attract the right companies.
Google Ads Campaign Feeds
Leadfeeder automatically creates a custom feed for each active Google Ads campaign.
A Google Ads Campaigns folder appears in your feeds.
Each campaign in Google Ads has a corresponding feed with the same name.
Companies tracked by Leadfeeder from that campaign are listed directly in the feed.
If you set up the integration in the future, the Google Ads Campaigns folder will appear shortly after connecting, once there are active campaigns.
This allows you to:
See which companies engage with each campaign.
Check if they fit your target audience.
Analyze attributes such as location, industry, and ICP segment distribution.
Analyze Keywords
You can also filter by keyword to understand which search terms bring relevant traffic.
Create a new feed.
Add a new filter.
Under Acquisition, select Keyword.
Choose a specific keyword (or “any”) and click Add.
Name and save your feed.
You’ll then see companies that arrived via that keyword.
Reporting Beyond Google’s 90-Day Limit
Google Ads tracks conversions for up to 90 days after the ad click. For B2B sales cycles, this may not cover the full journey. Leadfeeder extends visibility by:
Identifying companies even if they return after 90 days.
Linking later conversions back to earlier ad clicks.
Providing a fuller view of touch points across the sales cycle.
You can filter by:
Campaign type
Campaign
Keyword
Ad group
Adjust the timeframe at the top of your feed, or use Custom for specific dates.
Questions, comments, feedback? Please let us know by contacting our support team via the chat or by sending us an email at support@leadfeeder.com We're happy to guide you.
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