When you start off with Leadfeeder you are connecting a Google Analytics View to Leadfeeder.

Typically people connect a Google Analytics View that is tracking all website traffic, but if you’ve got a website that is both B2B and B2C, or you're not interested in traffic from every country then you could consider being a bit selective about the View you connect to Leadfeeder in order to get more relevant data.

Real Examples:

  • You're a B2C company with web pages for corporate partnerships and you only want to track these 'for-companies' pages.
  • You sell to companies and individuals and you are using Leadfeeder to track companies.
  • Your business is only interested in selling to companies in the United States and the United Kingdom.

How to create a new View: (see screen shot above)

  1. In Google Analytics click Admin.
  2. Select the correct Account and Property.
  3. Then in the dropdown menu under View click Create new view or select an existing view.


Next: How to add filters: (see screen shot below)

With a new View created called "test" we've clicked Filters to be able to make our selection.


In the example below we only want to track URLs that includes /organizers.


  • We've selected Create new Filter.
  • We've given the filter a name, in this case "only /organizers"
  • We've selected the Filter Type to be Predefined.
  • We've selected Include only / traffic to the subdirectories / that include
  • Then we've input the subdirectory we want to track which is /organizers. In other words we want to track visits to all webpages that include /organizers in the URL.
  • Then we press save.

Related guides:

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