Google Analytics is a web analytics software that tracks your website traffic. Google Analytics requires a small script to be installed on your website. Usually a web agency does this on your behalf.
You have to have an access to Google Analytics account. Google Analytics account must be a Google account, usually a Gmail account - or if your company is using Google Apps, it can be whatever @company.com -type of address.
You can log in to Google Analytics at http://google.com/analytics You must use the same email address when connecting Leadfeeder to Google Analytics.
After you've set up Google Analytics, Leadfeeder requires no installations. You just connect the view to Leadfeeder using our simple interface.