Custom feeds in Leadfeeder are a way to segment your visitors based on their online behaviour. Why is that important? Because the quality of your visitors in a sales context varies a lot. You might have some job seekers on your site, or your blog might interest a wide variety of readers from all across the globe, but you only serve the German market, for example. That's why you want to use Custom feeds to identify the best sales leads and not waste your time looking through job applicants or otherwise non-interesting leads.


Before you set up Custom feeds, you need to evaluate your sales processes and your website. You can use Custom feeds in various ways and how you should use them depends on your website’s structure, how your sales teams are organized and other factors. Here's a small cheat sheet to get you started. Of course, you can set up as many custom feeds as you want and combine filters. For example, you can filter all leads from Germany who came with Google AdWords ads and read certain pages.

TABLE: Some tips and ideas for your Custom feeds.

After you've figured out how you want to segment your traffic, it's time to create your Custom feeds. You can do this on your Leadfeeder home page on the right side.

Once you start creating a Custom feed, you then select the filtering type and whether you want to include or exclude something, based on your filters and criteria. Autocomplete helps you find the correct criteria. Note that it shows all the pages and sources that you have traffic for. If you can't find the page you are looking for, you can select a longer time frame by choosing a longer time interval.

Autocomplete helps you find the correct criteria. Just type the first letters and autocomplete will show you all the pages that match.

If you haven't yet signed up for Leadfeeder, you should do now. You only need access to your Google Analytics. Then just create your Custom feeds and you are good to go with higher quality sales leads.

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