If you use any Leadfeeder technology on your website, we recommend giving your website visitors clear information about this processing in your privacy policy. What your privacy policy needs to say, and whether visitor consent is required for your implementation, depends on the laws that apply to your business. That assessment, and the resulting wording, is for your organization and your legal counsel to determine. The sample language below is a starting point only.
You could include the following text in your Privacy Policy:
Our website uses the technologies of Leadfeeder (Leadfeeder Finland Oy as part of Dealfront Group GmbH (dba Leadfeeder)) to analyze visitor behavior. In this process, the IP address of a visitor is processed. This processing has the purpose of helping us understand which businesses (B2B) are visiting our site, by enriching IPs with associated information such as the company name or industry code.
To do this, at the beginning of the visitor’s session, their IP address and corresponding session data is matched against a large whitelist of known companies.
Optional (depending on your choice):
To increase data protection of our visitors we have turned on “IP address anonymisation”, so that only shortened values instead of the actual IP addresses will be stored. If the feature is on, we will not store the actual IP address anywhere in our systems, including logs. This anonymisation makes it impossible to connect outside IP address information later, preventing identification of an individual person.
Optional (depending on your choice):
As part of this processing, first party cookies are used in order to analyze visitor behavior.
Optional (depending on your choice):
We also record form submissions, file downloads and clicks on links that lead away from our website. For clicks on links to external websites, the destination address is recorded. For email or phone links, the email address or phone number shown on our website is recorded.
Whenever we process website traffic data, this processing is based on our legitimate interest (Art. 6 (1) lit. f GDPR) in optimizing our products, services, sales and marketing. To prevent this processing activity, you (website visitor) may install and configure appropriate ad-blockers or use no-script-plugins in your browser. The data will be deleted as soon as it is no longer required for its intended purposes. Statutory retention obligations can lead to a longer retention period of the data in question. We have concluded a data processing agreement with Leadfeeder in order to ensure compliance with applicable data protection standards.
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