When you start off with Leadfeeder you are connecting a Google Analytics View to Leadfeeder.
Typically people connect a Google Analytics View that is tracking all website traffic, but if you’ve got a website that is both B2B and B2C, or you're not interested in traffic from every country then you could consider being a bit selective about the View you connect to Leadfeeder in order to get more relevant data.
- You're a B2C company with web pages for corporate partnerships and you only want to track these 'for-companies' pages.
- You sell to companies and individuals and you are using Leadfeeder to track companies.
- Your business is only interested in selling to companies in the United States and the United Kingdom.
There are a number of different filter options in Google Analytics. By creating filtered views you can hone in on just the traffic you are interested in. This article goes over many options for your view filtering.