When using all of the four Leadfeeder tools together, this is the ultimate workflow you could design to ensure Marketing pass only the most qualified leads to Sales.
This workflow incorporates: Lists, Promote, Prospector and WebVisitors
Step 1: Search for the right companies
Use Prospector filters to define your target customer or ideal customer profile (ICP). Once finished, save the list of companies.
Step 2: Start ad campaign
Launch a display ad campaign in Promote to your target company list using specifically designed ads.
Step 3: Measure ad campaign performance
Create a custom feed for these target customers in WebVisitors to observe if they are visiting your website and showing intent.
Step 4: Pass on the warm leads to sales
Send warm leads to your sales team via CRM automation/other automation like Slack. You may choose to complete steps 5 and 6 first, to see if you can send your sales team even more granular data.
Step 5: Find the right decision makers
Filter via your company list in Prospector and add further contact filters such as location/job description.
Step 6: Close the deal
Reveal the contact details of these decision makers and send the data directly to your CRM for your sales teams to contact.
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