Dealfront collects business-relevant content in near-real-time and assigns this content to companies. This includes trade register entries, mentions in online media and social media, job postings, and much more. This content is then further analysed and assigned to certain topical categories such as “Management Change”, “Job Posting”, or “Recent Construction & Extensions”.
Each one of those assignments creates so-called “Sales Triggers”, which may indicate that the corresponding companies could.
This tutorial will show you how to use the Company Search filter within Target.
To add the filter, first navigate to Search > Add filter, then select News & Trigger Events, followed by Trigger Events Search.
You can mark and search entire general categories.
Click on the arrow symbol (>) to the left of each general category to select more specific signals. This will allow you to conduct more targeted searches.
The Search Options menu on the upper right side allows you to further customise the results list.
You can define the publication period of your search terms, i.e. the timeframe in which content that matches your search parameters has been published. The standard search timeframe includes everything published within the last year.
You can choose from pre-defined intervals or define a custom fixed period.
The option Event date allows you to extend the search beyond registered event dates. This option is particularly useful for following up on construction projects or trade fair announcements.
You can add particular keywords to your trigger event searches to exclude irrelevant news events and further narrow down your results list.
Hover over the corresponding trigger event line, click on the intersected circle symbol and enter your keywords.
Add these keywords to the field below Browse in all trigger events in the Search options panel to the right if you want to add them to all of your selected trigger event criteria.
Click on the switch to the right of Browse in all trigger events to access the field in which you can add your keywords:
Finalise the setup of your search filter by clicking on the blue Companies button.
Please note: Certain information in trigger events allow for certain conclusions to be drawn about the corresponding companies. For example, job postings may provide insights about whether or not particular departments exist within the companies, or they might indicate what types of tools and software are being used.
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