More and more companies use LinkedIn to advertise their products and services. They can track the success of their LinkedIn Ads on LinkedIn or Google Analytics, but they might not have a way to know which exact companies landed on their website after they clicked the LinkedIn Ad "learn more" button.
If you are one of those companies, you might want to know that Leadfeeder can track LinkedIn Ads and show you those visitors in our Leadfeeder Web Application. In order to do so, you need to set up the URL of the LinkedIn ad to include UTMs.
What are UTMs you ask? UTMs are five parameters that will describe what is the ad about. The UTMs become part of the URL. They include the name of the campaign, source, medium, term (keyword), and content.
In order for Leadfeeder to be able to track your LinkedIn Ads, please make sure that each of your LinkedIn Ads has UTMs in its URL. We recommend using "utm_source=linkedin" and "utm_medium=paid" or "utm_medium=cpc", as well as describe what your campaign is about in "utm_campaign". You can use the Google URL builder to create your LinkedIn ad URL with UTMs as described here.