Google Analytics has such an incredible amount of metrics and dimensions that sometimes it can be hard for you to visualize to stakeholders what's actually happening on your website. This is where Google Looker Studio (formerly Google Data Studio or 'GDS') comes in: it allows to create interactive versatile dashboards that can easily be interpreted and shared.
With the addition of company level data to your Google Analytics account through Leadfeeder’s Google Analytics Connector, you can now create B2B versions of your Looker Studio reports.
With Looker Studio, you can create combined reports of Leadfeeder and Google Analytics data. You can tie Leadfeeder metrics and dimensions to 100s of other metrics and dimensions that Google Analytics and Google Ads record to create much more powerful reports and get more granular insights on what is driving ideal customers to your website.
The reports are easy to customize so they match your own brand and they are easy to share with key stakeholders.
The article walks you through how to set up a Looker Studio dashboard using Leadfeeder Google Analytics Connector data. It also includes a template dashboard for you to import. Before creating the dashboard, you need to first set up for Google Analytics Connectors like explained in this article.
NOTE: To be able to connect and see Google Analytics data in Looker Studio, you need to have at least Viewer access rights to your company’s Google Analytics.
How to get started:
STEP 1: Open this Looker Studio template and click Use my own data in the top right-hand corner.
STEP 1.1: On the pop that appears, click New Data Source dropdown. If you have previously used your Google Analytics property in a report, it will appear on the list. Select it and process to step 6. If not, follow steps 3, 4 and 5 below.
Note: If you don't see this view, then skip to STEP 2 and follow the steps from there.
STEP 1.2: Click Create data source at the bottom of the dropdown and then select Google Analytics from the list of Connectors that appears.
STEP 1.3: In the Google Analytics Connector, Select the Account, Property and View that the Leadfeeder Google Analytics Connector is sending data too. Then click Connect in the top right hand corner.
STEP 1.4: On the next screen, click Add To Report in the top right hand corner
STEP 1.5: Once you’ve added your Google Analytics account as the New Data Source, select Copy Report.
STEP 1.6: Once the report has loaded, select Edit in the top right hand corner.
STEP 2: Add your GA account
STEP 3: Click on Edit and share in the top right corner.
STEP 4: Click on Add to report in the pop up that appears
STEP 5: Now you will see a copy of the template in this way.
STEP 6: Right click on any blank area of the report and open Report Settings.
STEP 7: Now click on Select Data Source and choose your Google Analytics account.
STEP 8: Under Filter in the report settings, click the warning triangle next to Only Matched Companies report filter. In the filter settings that open up change the Dimension (Green box) selected to “Company Name (Leadfeeder)” (or whatever you have named the company name field you are importing via Leadfeeder’s Google Analytics Connector). Click Save.
STEP 9: Next click on the area below the “Industry Overview” heading. Then, in the report settings on the right hand side, change the Dimension to “industry (Leadfeeder)” (or whatever you have named the Industry field you are importing via Leadfeeder’s Google Analytics Connector).
STEP 10: Repeat step 9 for the “Industry Breakdown” report.
Change the default drill down level to “industry (Leadfeeder)” (or whatever you have named the Industry field you are importing via Leadfeeder’s Google Analytics Connector).
STEP 11: Next click on the area below “Company Breakdown” heading. In the report settings on the right hand side change the Dimension to “Company Name (Leadfeeder)” (or whatever you have named the company name field you are importing via Leadfeeder’s Google Analytics Connector).
STEP 12: Your report is now ready. Click the big blue View button in the top right hand corner to view it. The report should look like this:
NOTE: Please note that data received from GA Connector might occasionally differ from data received in your Leadfeeder Web Application as they come from different databases so we do not recommend comparing those two.