Google Analytics has such an incredible amount of metrics and dimensions that sometimes it can be hard for you to visualize to stakeholders what's actually happening on your website. This is where Google Data Studio comes in: it allows to create interactive versatile dashboards that can easily be interpreted and shared.

With the addition of company level data to your Google Analytics account through Leadfeeder’s Google Analytics Connector, you can now create B2B versions of your Google Data Studio reports.

With Google Data Studio, you can create combined reports of Leadfeeder and Google Analytics data. You can tie Leadfeeder metrics and dimensions to 100s of other metrics and dimensions that Google Analytics and Google Ads record to create much more powerful reports and get more granular insights on what is driving ideal customers to your website.

The reports are easy to customize so they match your own brand and they are easy to share with key stakeholders.

The article walks you through how to set up a Google Data Studio dashboard using Leadfeeder Google Analytics Connector data. It also includes a template dashboard for you to import. Before creating the dashboard, you need to first set up for Google Analytics Connectors like explained in this article.

NOTE: To be able to connect and see Google Analytics data in Google Data Studio, you need to have at least Viewer access rights to your company’s Google Analytics.

How to get started:

STEP 1: Open this Google Data Studio template and click Use my own data in the top right-hand corner.

STEP 2: On the pop that appears, click New Data Source dropdown. If you have previously used your Google Analytics property in a report, it will appear on the list. Select it and process to step 6. If not, follow steps 3, 4 and 5 below.

STEP 3: Click Create data source at the bottom of the dropdown and then select Google Analytics from the list of Connectors that appears.

STEP 4: In the Google Analytics Connector, Select the Account, Property and View that the Leadfeeder Google Analytics Connector is sending data too. Then click Connect in the top right hand corner.

STEP 5: On the next screen, click Add To Report in the top right hand corner

STEP 6: Once you’ve added your Google Analytics account as the New Data Source, select Copy Report.

STEP 7: Once the report has loaded, select Edit in the top right hand corner.

STEP 8: Right click on any blank area of the report and open Report Settings.

STEP 9: Under Filter click the warning triangle next to Only Matched Companies report filter. In the filter settings that open up change the Dimension (Green box) selected to “Company Name (Leadfeeder)” (or whatever you have named the company name field you are importing via Leadfeeder’s Google Analytics Connector). Click Save.

STEP 10: Next click on the area below the “Industry Overview” heading. Then, in the report settings on the right hand side, change the Dimension to “industry (Leadfeeder)” (or whatever you have named the Industry field you are importing via Leadfeeder’s Google Analytics Connector).

STEP 11: Repeat step 10 for the “Industry Breakdown” report.

STEP 12: Next click on the area below “Company Breakdown” heading. In the report settings on the right hand side change the Dimension to “Company Name (Leadfeeder)” (or whatever you have named the company name field you are importing via Leadfeeder’s Google Analytics Connector).

STEP 13: Your report is now ready. Click the big blue View button in the top right hand corner to view it. The report should look like this:

RELATED:

Did this answer your question?