Did you know that the Leadfeeder Tracker can work without cookies? It’s true!
If cookies are disabled, the Leadfeeder script will still identify companies visiting your website. However, it won’t be able to recognize individual visitors on your website as returning (repeat) visitors.
This applies to visitors coming back on different days as well as visitors coming back within the same session. That means, for example, that each visitor will be shown as a new numbered visitor in the Leadfeeder web application. You can read more about the sessions and returning visitors here.
If you want to recognize returning visitors and are using a cookie Consent Management Platform or a cookie banner on your website, Leadfeeder offers several configuration options on how the script works with or without cookies and how to turn on cookies after the user has given their consent.
If you would like to understand more in detail on how our Leadfeeder Tracker works and what data it collects, you can read about it here.
What does this mean for you as a client of Leadfeeder?
We don’t recommend blocking the entire Leadfeeder script with your cookie Consent Management Platform or cookie banner. If you do so, your visitors have to accept the cookies for the Leadfeeder Tracker to start tracking the traffic on your website. And if none of your visitors accept the cookies you will never see any traffic from your website.
Instead, you can configure your cookies in a way that provides for their best utilization.
You can choose one of the following options depending on your business needs and taking into account GDPR and national laws and regulations:
OPTION 1: You can turn off Leadfeeder cookies completely. This can be done in the Leadfeeder web application settings here.
OPTION 2: More advanced option is to make use of cookies conditional on the visitor's selected preferences in your cookie consent banner, using Leadfeeder's script's function to specifically allow cookies. This will prevent the Leadfeeder cookie from being set in the user’s browser unless they consented to those cookies.
If you want to choose this option please contact us to turn the cookie consent manager option on. The consent management option must be turned on from Leadfeeder side. The easiest way to set this up is in the Google Tag Manager and the steps are as follows:
STEP 1: If you already have a cookie Consent Management Platform set up in your Google Tag Manager container, we recommend CookieHub or OneTrust to name a few, please make sure that it is in the same GTM container you have connected to your website where the Leadfeeder tracker is. Please make sure that Leadfeeder Tracker is installed to fire on all pages. The Leadfeeder Tracker won't set cookies until we specifically call it (which is done in the next step).
STEP 2: Set up a new custom HTML tag for accepting the Leadfeeder cookie and include the following code there:
<script>
if (window.ldfdr) {
window.ldfdr.acceptCookie()
}
</script>
It should look like this:
STEP 3: Choose a trigger from your cookie Consent Management Platform sample triggers. For example, in CookieHub we choose CookieHub - Allowed Analytics. This is because CookieHub includes our Leadfeeder cookie into analytical cookies. You can check that in the cookie settings on your website.
STEP 4: Save, submit changes, and publish. Now only the visitors that accepted all cookies on your website will have our Leadfeeder cookie set in their browser.
On top of the above-mentioned choices, you can also anonymize the IP addresses in your Leadfeeder web application settings here.
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