You can think of the Leadfeeder Tracker as the key that unlocks the mysteries of your website visitors. 

It may seem like magic, but unlike unicorns 🦄 and Elder Wands, what powers Leadfeeder is a small piece of JavaScript that you install on your website. 

At least that is the piece that you see. Hidden beyond is the technology that Leadfeeder has been working with for years. 

We started at Leadfeeder using Google Analytics as our main source of data - we knew that they had one of the most robust databases around. This helped us build the backbone of Leadfeeder today. 

We’re past a single point of knowledge though, knowing that we can do much more! Over the years we have built our own databases. 

We didn’t forget what we learned from Google Analytics, we supercharge it! 💪

Leadfeeder Tracker allows us to use what we know from Google Analytic’s database along with powerful supplemental databases ("Accio Data! 🧙‍♀️"). This means you see more leads (companies) identified, as well as better quality and faster leads.

Every lead that we identify gets you information on the company, as well as contacts connected to them allowing you to connect to the prospect. 

You also see the details for every visit including: 

  • Time and date of visit

  • Source and Medium

  • Number of pages visited

  • Pages visited (Title, URL, and length of page visit)

  • Visitor ID number

  • The total length of visit

It's everything you need to see in regards to what your visitors are interested in (and everything your marketing team wants to know as well)!

Oh, and did we mention it’s faster? 

Ask any expert in sales and they will tell you, timing is crucial. Leadfeeder Tracker gets you leads within 5-10 minutes from the time they visited your website. 

By the time the company that visited your website gets back from team lunch at Chipotle 🌯, you can have started your outreach.

But what about Google Analytics you say?! We say keep it! Integrate it! (Although not mandatory; information on Google Analytics & Leadfeeder can be found here).

You never leave your old friends behind!

Adding your Google Analytics account during sign-up helps start things up; keeping it connected and up-to-date allows us to continue to supplement your leads in the future.

Speaking of the future… Leadfeeder Tracker will continue to grow in features over time, and lucky you, you’ll be ready for all the coolest updates as they come out.


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