Leadfeeder’s Tracker script (formally known as ‘Booster’) delivers high-quality leads from companies already visiting your website.

How do I put the Leadfeeder Tracker my site?

To set up the Leadfeeder Tracker you will need to insert a snippet of code into your website. 

Though you may need help from your web development or IT team, you may not! 

You may need a very particular set of skills. Skills you’ve acquired over a very long career. (See what I did there? 😉)

You can do this in a few different ways, and it may vary depending on how your website is set up. Let's dive in! 🐳

Here's how to install the Leadfeeder Tracker.

Step 1: Go to your settings

Click your name on the upper right corner and select Your settings from the menu.

Step 2: Find the Leadfeeder Tracker under the Company tab

First, select tab Company.

Then, click Leadfeeder Tracker from the menu on the left side under GENERAL.  

Next, click Copy to clipboard to copy the whole script.

Step 3: Paste the Leadfeeder Tracker script to your website

Now, you can add the Leadfeeder Tracker script to your website. 

Depending on where your website is hosted, you may choose a different method. 

Below are the different options available. 


  • Method 1: Add the Leadfeeder Tracker script directly to your website template 

The script has to be set up for ALL of your pages. 

Typically this is in the header of your website.  

You can paste the entire script right above the closing head tag (/head>). 

Often the header is chosen as it is on every page of the website and scripts load ASAP.

In very rare cases, your website was built entirely on static pages. In this case, you'd have to paste the script onto every page. Please refer to your web developer to properly add the script so that it monitors all of your pages. 

Watch this video below on how to add the Leadfeeder Tracker directly to your website template. 

  • Method 2: Add the Leadfeeder Tracker script using Google Tag Manager (GTM)

If you're using Google Tag Manager for tracking, please follow one of these options.

Option 1:

  1. Use the Leadfeeder Tracker Google Tag Manager Template. These instructions show you how.

Option 2:

 1: Go to the TagManager Console.

 2: Go to Tags.

 3: Click New.

 4: Click Custom HTML.

 5: Copy-paste the Leadfeeder Tracker script.

 6: Add the same trigger as you would for a Google Analytics script.

 7: Be sure to Publish your changes and assure that Google Tag Manager is launched  and live on the site!

Watch this video below on how to add the Leadfeeder Tracker using Google Tag Manager.

  • Method 3: Add the Leadfeeder Tracker to your WordPress website using a WordPress plugin

If you're using WordPress, you can follow these steps below using a plugin. 

  1. From your Dashboard navigate to Plugins and click Add New.

2. From there you will see a number of listed plugins and an option to Search or Upload a plugin. 

3. Search for your desired plugin here. You want a plugin that will allow you to insert scripts above the closing body tag of your page, or footer. 

NOTE: It’s important that the script goes on each page, which is why we recommend putting it in an element that exists on each page. Find one that will work for you. In this example, we are using H&F. You can click the Install Now button if you wish to install from here.

Another option is to visit the plugin page and download the zip file to your computer and then upload the zip file via the Upload Plugin button. Select the Zip file and click Install Now.

4. Activate the plugin on one of the plugin pages (add plugins or current plugins).

5. Once activated you should be able to navigate to the plugin settings, and from within the settings of the plugin Insert the script into the Header of every page section of the desktop area just as you see it in Leadfeeder. Note: Though you can place the script in the footer we recommend Header usage as best practice.

6. Don’t forget to save! 

Watch this video below on how to add the Leadfeeder Tracker with WordPress. 

  • Method 4: Add the Leadfeeder Tracker script to your Wix website

Read here for tips on how to add a script like Leadfeeder Tracker to your Wix website.

  • Method 5: Add the Leadfeeder Tracker script to your Squarespace website

Read here for tips on how to add a script like Leadfeeder Tracker to your Squarespace website.



Step 4: Edit traffic rules

Click 'Edit traffic rules' in Leadfeeder settings and define hostname rules for each website you are tracker within your account. 

The hostname rules are defined automatically based on your Google Analytics, but check that they are the correct and match with the domains you want to track in your Leadfeeder account. 

You can edit them in the 'Traffic rules' or  edit 'Tracker settings'. 

For example, the correct hostname for https://www.leadfeeder.com/ is www.leadfeeder.com and for https://leadfeeder.com/ is leadfeeder.com.

Once you have added the script to your website, defined hostname rules, and received some visits, it takes up to an hour to show you new leads in Leadfeeder. 

You will see Leadfeeder as 'Not installed' and 'Not receiving data' during this wait time. Like shown below.

In the next example the tracker status is shown as 'Receiving data'. This is what we are looking for! If you see this Leadfeeder tracker is collecting data on your website! Party!

If you aren't seeing the 'Receiving data' status after an hour or so please reach out to support, we may be able to get you started!

The same tracking script can be used for all websites/domains that are under the same company in Leadfeeder, similar to how you can have multiple views!

If you need extra help or a super fast response, contact us via live chat or support@leadfeeder.com for customer service or a fun thought! 



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