Forms are a great way to get in contact with your website visitors.

A good call to action and a simple contact form can open many doors for you and your sales team. If every visitor filled out a contact form on your website you wouldn't even need Leadfeeder!

However, we know that isn't the case. Some research also shows that only 1 in every 100 visitors fills out a contact form. This is why you have Leadfeeder to fill in the gaps when your visitors don't fill out a form.

But what about those people who DO fill out forms on your site?

We read your form data when it is submitted, in the case you use HubSpot’s forms or chat feature. Those visitors can be seen as leads but also in the People view.

If you use something other than HubSpot forms on your site, you may not always see all of the forms submissions as leads in Leadfeeder.

If a form is filled out by a visitor who isn't connected to a company network, this will usually be seen by Leadfeeder as an ISP.

Of course, we filter these ISP visits out so that you don't pay for them and end up frustrated as the ISP doesn't have valid company information to follow up on.

Another possibility is that some companies are known by different names, so while I may work for Leadfeeder and put that on a form, my colleague may say that they work for Liidio Oy. Same company - different name.

It is also possible that the form was filled out on a mobile device that was using cellular data as opposed to a business network, another way visits may be filtered out as ISPs.

Leadfeeder is the perfect compliment to forms on your website. Ideally, you have both and one can fill the gap where the other can't!

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