How can a visit be zero seconds?

Seeing a visit that lasts zero seconds can be confusing. This is because time spent on a web page is measured a bit differently than you may think!

Leadfeeder measures visit length by tracking the amount of time between a visit on one page of your website and a visit on another page of your site. If a visitor only hits one page then Leadfeeder will display that visit as a length of 00m and 00s.

This is also called a 'bounce', meaning the visitor went to one page then 'bounced' away. You can see below we have a 'bounce' and a long visit from two different visitors.

A good way to visualize this is as a horse race. The starting point is the starting gate, this is your first-page visit. The end-point is the finish line, this is the next page visit.
You can easily measure how fast a horse got from the starting gate to the finish line because there are a clear stop and start. This is the same way with websites, we can measure the time between two-page visits. 

However, if the horse was never seen at the finish line how would you know how fast it got there. It could have never started running, or perhaps never stopped at the finish line. Having a clear start and stop is needed to measure the time in between. 

It is likely that even a 'bounce' is a visit longer than 0 seconds. However, if there isn't another page visit later to indicate a 'stop' in viewing there is no way to measure the actual time.

Bounces aren't always bad things, especially if you have a single-page site or pages that are long and give the visitor everything they need. They are worth keeping track of though.

If you see important pages with multiple links and calls to action 'bounce' you may want to give them a look and make sure that the content is doing it's job for your visitors.


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