When you integrate Salesforce with Leadfeeder you have a number of different options regarding default fields and customizations for your Salesforce instance. Detailed instructions on how to set up your integration are available in these articles Integrate Salesforce and Leadfeeder (Part 1 of 3),
Configure Your Leadfeeder Integration in Salesforce (Part 2 of 3), Setup Your Leadfeeder Integration in Leadfeeder (Part 3 of 3).
The lists below give the data points that you have available for these customizations and syncs but be sure to go through the other resources to get a full view of this powerful integration!
NOTE: If you have some data points already in Salesforce, Leadfeeder won't override those fields with its own data except when it comes to fields Leadfeeder Link and Latest Website Visit. Leadfeeder syncs data from your Salesforce CRM once a day.
We can send the following elements to Salesforce:
Latest Leadfeeder visit
View in Leadfeeder link
Link to Leadfeeder
Organization Name
Customization available in the main integration settings:
Send visits (including page-views) for Manually Connected leads
Send visits (including page-views) for Automatically Connected leads
Send lead Comments
Default Task Status
Default Task Priority
Default Opportunity Pipeline/Stage
Default Opportunity Name
Default Lead First Name
Default Lead Last Name
Fields that are available to be set when creating a Leadfeeder lead as a Salesforce account:
Industry
Number of employees
Website
Company description
Fields that are available to be set when creating a Leadfeeder lead as a Salesforce lead:
Country
City
Region
Email
Title
Industry
Number of Employees
NOTE: Website URL, number of employees, industry, account source, and description of the company will not always be sent, you may see it for Leads where the information was available in the past from LinkedIn, however, it is not available for all Leads.
Syncable entities:
These are the records that are allowed to be synced between Salesforce and Leadfeeder. Tasks are dependent on leads and opportunities.
Contacts
Tasks
Opportunities
Leads
Automations:
When setting up a feed automation that sends the leads to Salesforce you have the ability to configure them. The fields below are the options available to send to Salesforce.
When sending as Account:
Account Owner
Create Opportunity
Owner
Name
Days to set closing date
Stage
Create Task
Owner
Subject
Days to set due date
Priority
Status
When sending as a Lead:
Account Owner
Lead Contact Name
Create Task
Owner
Subject
Days to set due date
Priority
Status
Manual connections: When connecting a lead manually to send to Salesforce you have the ability to configure them. The fields below are the options available to send to Salesforce.
Connect as an Account
Connect to an existing account
Company Name
Create a New account
Owner
Name
Connect as a Lead
Connect to an existing Lead
Company or Person Name
Create a New Lead
Owner
Organization
Contact details
Lead Contact Name
Lead Contact Title
Lead Contact Email
New visits are sent (including page-views) automatically
Send existing visits (including page views)
Send existing Leadfeeder lead comments as a note to Salesforce
NOTE: If a Leadfeeder lead is connected with as an Account as well as a Lead, we only update the visits to the Salesforce account only.
Once leads are connected you have the ability to create and send:
Tasks
Owner
Status
Priority
Due date
Opportunities
Owner
Status
Closing Date
NOTE: Leadfeeder contacts are NOT sent to Salesforce. For more information please visit here.
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