What are the numbers that show in the ‘visit’ detail?
They aren’t just pretty colors or a count of your visitors. These ID numbers can give you valuable insight into your leads. Your whole team can benefit as well, from sales to marketing!
The numbered circles beside each visit are what we call "Visitor ID Numbers". Each visitor to your site will be assigned a number and a color. This is one of the things that Leadfeeder Tracker makes possible!
The colors will vary and are only for visually distinguishing different visitors and repeat visits in the chosen time frame. The colors don’t indicate priority or anything, they are just there to make seeing the numbers easier.
Why would you want to know how many unique visitors come from the same company? You want to know because this is a great indicator of interest in your product or service!
When you see several different visitors from the same company during a small time frame it may be that your site is being shared or talked about!
In the image below you can see, there have been four unique visitors over the time frame. While two of the visitors reached us via Google, two visited the site directly! Perhaps a link was shared or there was a conversation about your site.
Regardless of the reason, seeing multiple visitors from a single company is great news!
It can also show where there may be confusion or trouble on your site.
For example, if you see visits like the one from green #2 below, from the details it looks like they may have had some trouble with the sign-up as the connect page was visited several times before they reached the ‘finish’ page.
If you saw this on a lot of visits and different visitors you may want to investigate the sign-up process for ease and clarity.
If you have our Mailchimp integration setup you get even more insight. When you send out a campaign and the visitor clicks through one of your Mailchimp campaign links instead of a number they will be identified as initial, hovering over it gives you the email of the visitor. The example below shows you what it looks like.
With this, you can see what campaign they clicked on but also all future visits from that person will be identified!
Other questions about Visitor ID numbers or Mailchimp? Feel free to browse the Help Center, and contact us in support if you need us!
How To Integrate Mailchimp
What Information Is Shown In Leadfeeder?