When you create a custom feed, you can set up an automation for it: this allows you to define which action should happen when a lead matches with the custom feed’s filters. You can, for example, automate Leadfeeder Actions or send leads to your CRM or Slack.  

In order to avoid duplicate actions, every lead that matches your Custom Feed's criteria after automation is launched will be processed only once.

NOTE: Please notice that anything that is filtered should be applicable for a single day for automation to process the lead.

You can manage your workflows from Leadfeeder Settings on the tab Account, under title Automations.

If wanted, you can pause an automation by clicking Edit and then Pause Automation on the next view.

Automate Leadfeeder Actions 

With the automation you can add a tag, assign to a user or share leads via email. When using automation to share emails, you can define an additional short message that will get added to the beginning of every email.

You can choose if the action is taken daily (every day at 9 AM), weekly (Mondays at 9 AM) or right away when a new lead appears.

NOTE: The frequency When new leads appears works only for leads that are identified in your Leadfeeder account for the first time - if you have chosen qualifying filters, like specific pages visited or number of visits, please choose the Daily or Weekly frequency to allow the automation to run.

It's good to know that the timeframe for When new leads appears is 15 minutes. This means, if you set up the filter, for example, "at least 2 visits" and if those happen within those 15 minutes, the automation will trigger.

When using automation to 'tag' or use the 'assign' function you also have the option to make this automation retroactive!

Set up the automation and select if you want it to apply to past leads and the time frame.

NOTE: When using Google Ads data as a filter, only Frequency Daily or Weekly can be used as Google Ads data is processed only once a day.


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