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With Zapier nobody is left in the dark, connecting your CRMs, Google Products and even Slack to Leadfeeder has never been easier.

For further inspiration, it's worth checking here different pre-made templates for connecting with your favourite app.

Get started with building a Zap:

STEP 1: Go to your Zapier editor and choose Leadfeeder app.

STEP 2: Choose the trigger you want

STEP 2a: New lead refers to leads that are appearing on your website for the first time during your Leadfeeder tracking history. 

STEP 2b: Recurring lead is meant for cases where you want to keep track on some specific lead(s) coming back to your site.

NOTE: Recurring lead will trigger also when the lead visits your site for the first time, so it'll covers the visits of New Lead as well. As of now, the data we send through Zapier is lead-based and not visit-based. We send the first visit with the new lead and the last visit with the recurring lead. If you are looking to receive mainly visits from your leads, Zapier integration might not work for you.

For example if your custom feed matches to the leads where "source/medium is quora.com", the Zap will be triggered by New lead only when a company X comes to your website referred by quora.com and that company has not been tracked before by Leadfeeder. Recurring lead would, in turn, trigger every time the company matching the criteria comes to your website. If the company visits multiple times per day, only the first visit of the day will trigger the Zap.

STEP 3: When connecting to Leadfeeder, use the Zapier token you created by following instructions of this article.

Choose a Leadfeeder account you have access to and then which custom feed you want to pull the data from.

STEP 5: Continue and finalise the trigger. Now the Zap will be triggered when ever a new lead/recurring lead matching the criteria of the custom feed is appearing.

Here is some of the data that you get the trigger response: 

  • name: Name of the company

  • city

  • country

  • industry

  • website_url: Visiting company's website

  • leadfeeder_app_url: Link back to Leadfeeder

  • Info about the first visit that triggered New lead

  • visit_lenght

  • source_medium: where they came from

  • pageviews: How many pages they viewed

  • List of pages they viewed on their first visit including data for:

  • page_path

  • time_on_page

  • time

  • page_title

  • linkedin_url

Zapier searcher

With Zapier searcher you can find leads in Leadfeeder by lead’s name or website URL. Here is how you can set Leadfeeder as a searcher:

STEP 1: Select the Search to be Leadfeeder, choose Find Lead and click Continue.

STEP 2: Select the wanted account and click Continue.

STEP 3: Choose wanted options for the fields Account, Search Field and Search Value. Search Field can be either Name of the lead or Website URL. Click then Continue.

STEP 4: You can preview the search by clicking View your lead on the next view. Click then Continue to define the Action.

Do you have feedback on the Zapier integration? Reach out support@leadfeeder.com

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