What is the does the colored bar on the left of all of my leads mean?
Your feed will show a color-coded quality bar for each lead it lists, the quality is color-coded from red to green. Red being lower quality and green being of higher quality.
The higher the engagement and data quality, the higher the quality of the lead! Consider it a quick visual indicator of who you may want to check out first.
The scoring is a mixture of visit activity and the information we have on the company. The visit information and the company information each make up for half of the 'score'.
Within the selected timeframe the number of page views (up to ten from the visit with more pageviews) is scored 1-5, the more visits, the higher the score. This is combined with a score (1-5) for the information we have available for the company, such as Leadfeeder contacts, company description, website, etc.
A high-quality score may look something like the image below. There are a number of page visits but we also have a great deal of information on the company as well.
A medium quality score may look like the one below. Not as many visits show but there is still a fair amount about the company, only lacking the large description.
A low-quality lead may look like the next image. Few visits and also little detail on the company itself. It is important to keep in mind though that the lead still has potential! They did visit your site and could be a future customer.
The more detail we have on a company the higher the score. These two scores are combined to provide the full 'quality' score.
With this method, you may see companies that have fewer visits with a higher score because there is more information available on the company. However, there is more information about the company, making it easier for you and your team to connect.
You can use the Quality attribute when creating Custom feeds along with other filters that help you prioritize your leads. For example, you could start a custom feed that required the lead score to be above 5, while also requiring a minimum of 8 visits.
This would be a feed that uses the base quality score along with your own requirements to give a feed that demands attention!
Use the lead quality bar in a way that makes sense to you and your organization. For many companies instead of looking at the quality bar, it's better to create your own custom feed with filters that fit your business. You can read more about custom feeds here.
If you have questions please ask support in our live chat or by emailing firstname.lastname@example.org