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Custom feeds in Leadfeeder allow users to create customized segmentation of site visitors based on their online behavior, demographics, or other essential data.

If you love data, these are going to be your favorite feature.

Let's say you have two sales teams — one in Germany and one in England. Your German sales team can create a custom feed for German-based leads, while your English team focuses on those in the U.K.

Here's the thing —- the quality of leads varies widely. You might have some job seekers on your site, or your blog might attract readers from all across the globe, but you only serve the German market. Feeds allow you to drill down and access only the most relevant leads for each specific user.

6️⃣ Types of custom feeds in Leadfeeder

There are six types of filters you can mix and match to create custom feeds for buyer intent data, including:

Behavior: Actions the visitor took on your website, such as the number of pages visited.

Acquisition: How the visitor reached your sites, such as a campaign or social media

Company info: Filter based on location, industry, size, language, etc.

Leadfeeder activities: View visitors assigned to a Leadfeeder user, emailed or shared via Slack.

CRM activities: If you've integrated your CRM with Leadfeeder, you can create feeds based on their stage or status in your CRM.

Email marketing integrations: Integrate with Mailchimp or ActiveCampaign to see leads generated from your email campaigns.

You can read more about Leedfeeder filter options here, including when the first visit occurred, where the visitor came from, the number of page views a day, and location.

🤔 Here is how you create custom feeds

This guide explains how to create a custom feed. This is just an example, and you should consider what sort of custom feed would work best for you.

It will take you less than 1 minute to control the quality of the leads you see in Leadfeeder. You can create as many feeds as you need and want! 

Here's what to do: 

STEP 1: Log in to Leadfeeder, and in the left panel above existing feeds, click Create new feed. 

STEP 2: You will see the view below after clicking Create a new feed. Name the feed and select the wanted filters.

In this example, we select criteria where it says Page URL. This means the custom feed filter will be by page URL.

STEP 3: Clicking the Page URL will take you to the following view, where you can control the filter by selecting the Page URL you want to follow. We will also offer you the URLs you have already selected before for 30 days, if you start "type to search", then they will be deleted. If you are typing in a completely new URL, that you have not used yet, press enter after typing it.

STEP 4: Once you're happy with the Page URL setting, just click "Add" then "Save Feed."

STEP 5: Set email notifications.

Select the "Email" tab in the right-hand panel.

Add yourself and any other team members you want to receive an email with when new leads meet your criteria.

STEP 6: Set up automation

What do you want to happen when a lead comes in? For example, do you want to add leads to your CRM?

Pro tip: The CRM option is listed only if the CRM is connected with Leadfeeder.

Head to the automation tab. Then, select the action you want to occur and how often you want that action to be taken by adjusting frequency.

Read here about how to automate your custom feed. If you don't want to automate your custom feed, click Save feed. Get back to the list of feeds by clicking X on the upper right corner.

NOTE: When setting up or editing custom feeds, the logic is to use 'or' within single filters and 'and' between different filters within the same feed.
For example, you could use a filter to capture visits to domains that contain: lead, feed, and app, and it would pull Leads that visited any page with the domain that contained any of those terms.

If another filter is added to the same feed, such as 'location' set to 'France,' the feed would collect leads that visited the domains that contained lead, feed, or app AND came from Leads located in France. 

STEP 7: You can skip this step and move to step 8 if you don’t use our paid addon of User Access Rights. In step 7, define who can see and edit your feed. You can choose between three options:

  • Public: All Leadfeeder users of your account can see and edit the feed.

  • Private: Only you can see and edit the feed.

  • Limited: All admin users of the Leadfeeder account can view and edit the feed. Also, selected users with limited access can view and edit the feed.

NOTE: If you have a feed that has a Limited or Public access set, it cannot be turned to private later.

STEP 8: As the final step, click Save feed. Get back to the list of feeds by clicking X on the upper right corner.


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