In Leadfeeder, there are basic feeds and custom feeds.

Basic feeds display a list of leads (companies) that meet certain criteria set by Leadfeeder. Custom feeds are feeds that you customise yourself. This article explains more about custom feeds and gives you some examples.

The image below shows the list of basic feeds. When you create a custom feed, it appears below the basic feeds.

The purpose of any feed in Leadfeeder is to segregate lead data so you can see the most critical information quickly and easily.

Custom feeds allow you to see companies that match certain criteria quickly. For example, they might have visited certain web pages, been located in a particular country, or might be from a certain industry. You can select your own criteria.

There are five Basic Feeds in Leadfeeder: 

  • All leads: Displays all the leads within a selected time frame.

  • Followed companies: Displays companies that you are following.
    *Note - The Followed companies feed will only appear once you have followed companies.

  • Leads assigned to me: Display companies that are assigned to you.

  • New leads: Displays companies that have visited the site for the first time during the selected timeframe.

  • Top leads: Displays companies matching these criteria: more than three page views from any industry except Telecommunications, not assigned to any user.

You can edit or remove basic feeds (but not All leads) to modify the feeds according to your preferences. 

When you log in to Leadfeeder, you can access all your feeds from the dropdown menu in the top left of the screen. The default feed is All leads.

Reasons to create a custom feed:

  1. Quickly and easily see the most relevant leads, so when you log into Leadfeeder, you can jump straight to what's most important.

  2. Subscribe by email to receive daily or weekly alerts about new companies matching your criteria. The purpose of feeds inside Leadfeeder is to segregate the data so you can quickly and easily see the most critical information. More importantly, when reviewing these Basic Feeds daily or weekly allows you and your team to efficiently view this critical information and act upon it to connect, qualify and convert interesting prospects visiting your site.


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