What are custom feeds and why should you care?

Custom feeds in Leadfeeder are a way to segment your visitors based on their online behaviour. Why is that important? Because the quality of your visitors in a sales context varies a lot. You might have some job seekers on your site, or your blog might interest a wide variety of readers from all across the globe, but you only serve the German market, for example. That's why you want to use Custom feeds to identify the best sales leads and not waste your time looking through job applicants or otherwise non-interesting leads.

Before you set up Custom feeds, you need to evaluate your sales processes and your website. You can use Custom feeds in various ways and how you should use them depends on your website’s structure, how your sales teams are organized and other factors. Here's a small cheat sheet to get you started. Of course, you can set up as many custom feeds as you want and combine filters. For example, you can filter all leads from Germany who came with Google AdWords ads and read certain pages.

Reasons to create a custom feed:

  • Quickly and easily see the most revelant leads, so when you log into Leadfeeder you can jump straight to what's most important.
  • Subscribe by email to receive daily or weekly email alerts about new companies matching the criteria you have set.


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