What are custom feeds and why should you care?

Custom feeds (based on custom feed filters )in Leadfeeder are a way to segment your visitors based on their online behaviour. Why is that important? Because the quality of your visitors in a sales context varies a lot. You might have some job seekers on your site, or your blog might interest a wide variety of readers from all across the globe, but you only serve the German market, for example. That's why you want to use Custom feeds to identify the best sales leads and not waste your time looking through job applicants or otherwise non-interesting leads.

Before you set up Custom feeds, you need to evaluate your sales processes and your website. You can use Custom feeds in various ways and how you should use them depends on your website’s structure, how your sales teams are organized and other factors. Here's a some examples to get you started. Of course, you can set up as many custom feeds as you want and combine filters. For example, you can filter all leads from Germany who came with Google AdWords ads and read certain pages.

Scenario 1:
Your teams are geographically dispersed and you want them to be able to focus on their location.

Use country as a filter type in the custom feed. You can also use this filter to exclude countries.

Scenario 2:
Your Website contains product or service pages (such as https://shoes.com/slip-on-sneakers) and you want to see who is visiting them and assure that the team in charge those products or services can connect.

Use the page title (Slip On Sneakers: Washable Slip On Sneakers) or page url (shoes.com/slip-on-sneakers) filter if your site dealt with shoes and different teams focused on individual styles

Scenario 3:
You have traffic sources that you would like to track for success such as adWords, Facebook ads, and email campaigns.

Use the source/medium as a filter
google/cpc = Google Ads
google/organic = Google Search
facebook/cpc = Facebook Paid Ads
facebook/referral = Facebook Free
mailchimp/email = Mailchimp Campaigns

Scenario 4:
You have landing pages that you would like to track for success.

Use the Landing page filter. You can specify what page you would like to track and show only the Leads that landed on that page or pages.

Reasons to create a custom feed:

  • Quickly and easily see the most relevant leads, so when you log into Leadfeeder you can jump straight to what's most important.
  • Subscribe by email to receive daily or weekly email alerts about new companies matching the criteria you have set.

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